With over 27.9 million small businesses, the importance of strong marketing has never been important. After all, if you want to rise above the competition, you need to be able to stand out consistently and successfully. Whether you’ve just started brainstorming a business plan or you’re already up-and-running, it’s important to know your content marketing objectives. Having a cohesive and clear plan is essential for getting the business results you want. Fortunately, you can follow this step-by-step guide to achieve the best outcomes. Let’s get into it! Achieving Your Content Marketing Objectives Define Your Objectives First things first, you need a plan and roadmap. You
What is more important: An analytical report that tells you how many people are clicking through your website, or a report telling you how many people are leaving? Sorry… why do we have to choose only one of those things? That’s like only being allowed to look one way before you cross the road. You really need both POVs to make a responsible decision here. Both click-thru-rate (CTR) and bounce rate data are massively important to anyone, in any business, advertising anywhere on the internet. They are crucial metrics, whether you’re looking at a PPC campaign, a blog, or an e-commerce site. These two metrics
Did you know 64 percent of customers are willing to pay more for a simpler shopping experience? If you’re thinking this only applies to brick and mortar stores, you are in for some losses! Online stores, through their websites, have the ability to simplify the shopping experience for customers. What’s more, the right web design not only earns you more sales, but also client trust. When customers trust your products and business, they are more likely to refer you to their friends. So, how can you design a website that increases client trust? Keep reading to find out! Ensure the Design Carters for Your Audience
Even marketing professionals have a difficult time keeping up with best SEO practices, so it’s not unusual for most business owners to feel completely lost. That doesn’t mean it’s time to throw in the towel. There are too many benefits of SEO to ignore. There are also some basic SEO practices that even the biggest SEO neophyte can handle. Don’t panic. Start reading to learn five SEO basics to start reaping the benefits of SEO. 1. The Use of Photos and Videos No one wants to visit a website and be met with big blocks of text. Pure content is for books, not for websites.
The age that we live in is one that previous generations never expected. Instead of traveling to the store to purchase a product, you can now use the Internet to browse, buy, and receive the item you are looking for. However, because everything today is so convenient, the level of convenience is now the gold standard. In order to stay competitive, everything about your business’s website must be fast and easy. Most people expect a web page to load in a few seconds. However, recent studies have discovered that even one extra second of loading time can lead to a 7 percent loss in conversions.
There are many obstacles you’ll face as a business owner. And if you settled for writing your own blog content, then writer’s block is inevitably one of them. However, consistently publishing high-quality content is crucial for both SEO and appeasing your visitors. There’s no way around it, other than to hire a professional to handle the writing for you. But if you’re intent on doing all the content creation on your own, then you may need help getting through your rut. In this guide, we’ll cover some interesting article topics you can try. Who knows, this may just inspire you enough to get your own
It’s unbelievable to know 20% of small businesses fail within the first year. That’s a large amount when you think about it. They fail because they don’t utilize tools that give them important information. What needs to be done is a site analysis. Conducting your own is vital if you want your business to survive. Potential customers can find almost any business online nowadays. But when you don’t know how to track the data, you won’t know what’s attracting them and what’s not. It’s time to go over what data you should focus on. Ready to find out? Let’s get into it! Bounce Rate You