SEO Archives | iStats.com https://www.istats.com/category/seo/ Build, Promote, Measure, and Monetize your Website Wed, 15 Dec 2021 12:38:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 9 Proven Ways to Improve Your Website Ranking with SEO Fundamentals https://www.istats.com/864/9-proven-ways-to-improve-your-website-ranking-with-seo-fundamentals/ Fri, 25 Dec 2020 00:55:04 +0000 https://istatscom.wpengine.com/864/9-proven-ways-to-improve-your-website-ranking-with-seo-fundamentals/ Want to boost your website’s ranking? If you have a business website, SEO is essential to your marketing strategy. SEO, or Search Engine Optimization, is a set of rules that allow you to drive traffic to your site. Search engines like Google rely on algorithms to retrieve relevant results for users. With the right SEO strategy, you can boost your brand’s online visibility. However, SEO trends change every year. Even with changing trends, it’s essential to follow the right SEO fundamentals. Are you ready to start getting more website traffic? In this article, we cover the basic SEO fundamentals. Read on to discover the basics

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]]> 7 Benefits of SEO Every Business Needs to Experience https://www.istats.com/862/7-benefits-of-seo-every-business-needs-to-experience/ Thu, 17 Dec 2020 15:00:12 +0000 https://istatscom.wpengine.com/862/7-benefits-of-seo-every-business-needs-to-experience/ A total of 68% of all online experiences. That’s how much influence search engine traffic has in the online world. The question is, have you started the process of optimizing your site to take advantage of search engines? If you haven’t decided to invest in SEO strategies to grow your website audience, this post will help you make that decision. Below are seven benefits of SEO that make it worth the investment. 1. Save Money It’s expensive to drive paid traffic to your website every day. Paid ads are more costly than they have ever been. As time goes on, competition is also likely to

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]]> How to Design a Video Marketing Strategy That Turns Views Into Sales https://www.istats.com/860/how-to-design-a-video-marketing-strategy-that-turns-views-into-sales/ Wed, 16 Dec 2020 22:10:03 +0000 https://istatscom.wpengine.com/860/how-to-design-a-video-marketing-strategy-that-turns-views-into-sales/ Did you know that having a video can increase your conversions by up to 80%? Recent research shows that video has become a favorite tool for online marketers. If you haven’t embraced a video marketing strategy for your business, you’re missing out on great opportunities.  Video is central to digital marketing. For marketers who are yet to utilize this technology, this guide will be resourceful. Keep reading to know the top tried and tested video marketing tips to increase conversion.  Establish Your Target Audience  Who is your intended target audience? The last thing you want is to invest in a video marketing strategy that gets

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]]> How to Interpret Your Website Analytics https://www.istats.com/855/how-to-interpret-your-website-analytics/ Thu, 03 Dec 2020 16:10:08 +0000 https://istatscom.wpengine.com/855/how-to-interpret-your-website-analytics/ Throughout the entire worldwide web, there are more than 1.8 billion websites. So, no matter the purpose of your website, one thing is certain: you’re up against a ton of competition. For this reason, it’s crucial that you do everything you can to improve your site. You’ll want to invest time and money into making your website more effective. Because the more effective your site, the better your bottom line will be. It’s that simple. One important part of this puzzle is interpreting your website analytics. When you do this correctly, it will greatly help inform you so you can improve your business marketing strategy.

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]]> What is Email Verification? Why It’s Important For Email Marketing https://www.istats.com/852/what-is-email-verification-why-its-important-for-email-marketing/ Fri, 20 Nov 2020 11:15:04 +0000 https://istatscom.wpengine.com/852/what-is-email-verification-why-its-important-for-email-marketing/ Did you know that there are 3.9 billion daily email users? This vast number is reason enough to ensure email marketing is part of your strategy. However, this branch of marketing only works if your business is reaching real users. Email verification is a necessary tool in the world of marketing. Read on to learn more about it. What Is Email Verification? Email verification, also known as email validation, is a service that verifies the accuracy of an email address. As some email addresses are of bad quality, it can be unsafe to send messages. An email verification service will separate the quality email addresses

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]]> 5 Ways Software Support and Consulting Can Make Your Teams and Business Stronger https://www.istats.com/850/5-ways-software-support-and-consulting-can-make-your-teams-and-business-stronger/ Sat, 07 Nov 2020 16:05:02 +0000 https://istatscom.wpengine.com/850/5-ways-software-support-and-consulting-can-make-your-teams-and-business-stronger/ Companies are pouring billions of dollars into software that promises to improve the ways they do business. As industries continue their transition to the telecommute model, we expect software momentum to continue growing. Since you’re reading this post, you’re likely considering adopting a new piece of software or want to get a better handle on your existing software investments. In either case, investing in software support can be a game-changer for your team’s productivity. Software support generally encompasses specialists and consultants. Specialists usually work for a piece of software’s manufacturer while consultants work independently across a broader range of products. In this post, we share

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]]> 5 Ways to Create Effective Branded Content https://www.istats.com/846/5-ways-to-create-effective-branded-content-4/ Tue, 13 Oct 2020 17:30:07 +0000 https://istatscom.wpengine.com/846/5-ways-to-create-effective-branded-content-4/ There’s no better way to help spread the word about your brand to the general public that free swag. If you choose correctly, you can allow customers and clients to do your marketing work for you. How do you do this? The best way is digital branded content. Depending on what you create, you can enjoy a long shelf life on your products and promotional content. Check out these 5 tips to creating the best-branded content.  1. Find Great Partners One of the top ways to create memorable branded content is to find amazing partners. You can’t go at the process for more than one

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]]> 5 Ways to Create Effective Branded Content https://www.istats.com/844/5-ways-to-create-effective-branded-content-3/ Tue, 13 Oct 2020 05:25:06 +0000 https://istatscom.wpengine.com/844/5-ways-to-create-effective-branded-content-3/ There’s no better way to help spread the word about your brand to the general public that free swag. If you choose correctly, you can allow customers and clients to do your marketing work for you. How do you do this? The best way is digital branded content. Depending on what you create, you can enjoy a long shelf life on your products and promotional content. Check out these 5 tips to creating the best-branded content.  1. Find Great Partners One of the top ways to create memorable branded content is to find amazing partners. You can’t go at the process for more than one

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]]> 5 Ways to Create Effective Branded Content https://www.istats.com/842/5-ways-to-create-effective-branded-content-2/ Mon, 12 Oct 2020 18:39:15 +0000 https://istatscom.wpengine.com/842/5-ways-to-create-effective-branded-content-2/ There’s no better way to help spread the word about your brand to the general public that free swag. If you choose correctly, you can allow customers and clients to do your marketing work for you. How do you do this? The best way is digital branded content. Depending on what you create, you can enjoy a long shelf life on your products and promotional content. Check out these 5 tips to creating the best-branded content.  1. Find Great Partners One of the top ways to create memorable branded content is to find amazing partners. You can’t go at the process for more than one

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]]> 5 Ways to Create Effective Branded Content https://www.istats.com/840/5-ways-to-create-effective-branded-content/ Mon, 12 Oct 2020 17:20:05 +0000 https://istatscom.wpengine.com/840/5-ways-to-create-effective-branded-content/ There’s no better way to help spread the word about your brand to the general public that free swag. If you choose correctly, you can allow customers and clients to do your marketing work for you. How do you do this? The best way is digital branded content. Depending on what you create, you can enjoy a long shelf life on your products and promotional content. Check out these 5 tips to creating the best-branded content.  1. Find Great Partners One of the top ways to create memorable branded content is to find amazing partners. You can’t go at the process for more than one

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]]> 5 Reasons Why it Makes Sense to Outsource SEO https://www.istats.com/108/5-reasons-why-it-makes-sense-to-outsource-seo/ Mon, 14 Oct 2019 21:47:18 +0000 https://istatscom.wpengine.com/?p=108 Many companies don't have the time nor the people to handle their own search engine optimization. Read on to learn why you should outsource SEO.

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]]> What Does DA Mean? A Beginner’s Guide to Domain Authority https://www.istats.com/590/what-does-da-mean-a-beginners-guide-to-domain-authority/ Mon, 01 Jul 2019 12:53:08 +0000 https://istatscom.wpengine.com/?p=590 If you've been researching SEO, you may be wondering "What does DA mean?" This beginner's guide to domain authority will tell you everything you need to know.

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]]> How to Get on the First Page of Google in 7 Simple Steps https://www.istats.com/701/how-to-get-on-the-first-page-of-google-in-7-simple-steps/ Wed, 13 Mar 2019 17:26:44 +0000 https://istatscom.wpengine.com/701/how-to-get-on-the-first-page-of-google-in-7-simple-steps What if your website has everything except an audience? It’s not enough to have a site with great content and awesome design. You need to also have a site that customers can find. The best way to do this is to end up on the first page of their search results. However, most businesses don’t know how to get on the first page of Google. Fortunately, we’ve uncovered the secret. Keep reading to learn how to land on the first page in simple steps! Organic vs. Inorganic Before we dive into the guide, it’s important to clarify a couple of key terms. In this case,

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]]> Top 9 Best Keyword Research Tools https://www.istats.com/372/top-9-best-keyword-research-tools/ Mon, 29 Oct 2018 04:55:14 +0000 https://istatscom.wpengine.com/?p=372 Whether you’re trying to get more views on your personal blog, a customer’s blog, or the blog for your own business, nothing is more important than keywords. SEO runs on keywords. Keywords help sites with their search rankings, and with 3.5 billion searches per day on Google ranking is everything. Therefore, for any SEO or blogger, keyword research tools are invaluable. Unfortunately, when it comes to using keyword tools there are a plethora available which can make it difficult to choose which ones are best and more effective. However, that shouldn’t discourage you from seeking the best ones out. There are billions of possible keywords

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]]> The Importance of Local Business Reviews for your SEO https://www.istats.com/594/the-importance-of-local-business-reviews-for-your-seo/ Fri, 05 Oct 2018 00:22:38 +0000 https://istatscom.wpengine.com/?p=594 You may not realize it, but online reviews can be more helpful than you think. Click here to find out how local business reviews can help your company succeed.

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]]> SEO vs SEM: What Exactly is the Difference? (And Which is Better?) https://www.istats.com/576/seo-vs-sem-what-exactly-is-the-difference-and-which-is-better/ Mon, 17 Sep 2018 04:42:25 +0000 https://istatscom.wpengine.com/?p=576 SEO vs SEM: What exactly is the difference, you ask? Read on to learn all about the differences between SEO and SEM and which is better for your business.

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]]> How to Define Local SEO to Non-Tech Employees https://www.istats.com/557/how-to-define-local-seo-to-non-tech-employees/ Mon, 20 Aug 2018 19:46:13 +0000 https://istatscom.wpengine.com/?p=557 A lot of companies have employees that do double duty, their tasks and whatever others need to be done. Get them on board with local SEO with this guide. Define local SEO in layman's terms and that's one more thing they can do!

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]]> How to Make Money with Google Adsense: 8 Simple Tips https://www.istats.com/538/how-to-make-money-with-google-adsense-8-simple-tips/ Fri, 10 Aug 2018 20:55:13 +0000 https://istatscom.wpengine.com/?p=538 Google's AdSense program is one of many ways you can make money through your website. It can be a bit confusing for beginners, but we're here to help. Here's how to make money with Google AdSense.

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]]> 5 SEO Tips and Tricks You Need to Thrive in 2018 https://www.istats.com/459/5-seo-tips-and-tricks-you-need-to-thrive-in-2018/ Sun, 03 Jun 2018 06:02:43 +0000 https://istatscom.wpengine.com/?p=459 Keeping up with Google's ever-changing ranking preferences can be mind boggling. Tiny changes to the algorithm can mean big changes for your business. Don't sweat the small stuff, all you need are our SEO tips and tricks to roll with the latest punches delivered by the search engine giant.

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]]> SEO For Law Firms: 5 Tips You Need to Know https://www.istats.com/433/seo-for-law-firms-5-tips-you-need-to-know/ Wed, 16 May 2018 18:18:44 +0000 https://istatscom.wpengine.com/?p=433 If you want to learn how to increase traffic to your law firm's website, then check out this article. Here you'll find 10 important tips on SEO for law firms.

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]]> The Complete Guide to SEO for Cannabis Industry Jobs https://www.istats.com/358/the-complete-guide-to-seo-for-cannabis-industry-jobs/ Wed, 21 Mar 2018 20:27:37 +0000 https://istatscom.wpengine.com/?p=358 With the increase in medical marijuana legalization, cannabis industry jobs are in demand. Make sure to read this complete SEO guide and get more site traffic!

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]]> 8 Common SEO Mistakes That Are Killing Your Business https://www.istats.com/327/8-common-seo-mistakes-that-are-killing-your-business/ Mon, 12 Mar 2018 23:04:44 +0000 https://istatscom.wpengine.com/?p=327 In this digital age, it’s all about SEO. We have to face the facts: Google and other powerful search engines dictate our success in business. Based on how highly they rank our business sites in their search results, we’ll either see an uptick in traffic or a decrease in visitors. In this article, we’d like to help you avoid eight of the most crucial SEO mistakes. Some of them can be resolved in a pinch by adding images to your site. Others require analyzing your site and giving it a complete makeover, so they may take some time. With this list in hand, you can

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]]> 7 Tips for Reaching Your Target Group https://www.istats.com/339/7-tips-for-reaching-your-target-group/ Mon, 12 Mar 2018 16:32:24 +0000 https://istatscom.wpengine.com/?p=339 So, you’ve got a business idea. But do you know how to reach the valuable audience who will buy your product or service? If you can’t reach your target group, your business is bound to fail. However, getting across to the right audience isn’t a mystery. All you need is to know the right steps to follow. Get your business in front of your target group with these key tips. Read on to learn what you need to know! Why a Target Group Matters If you’re just getting started, you might be thinking that a target audience isn’t all that important. After all, don’t you

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]]> How to Use a Blog to Drive Traffic to Your Law Office Website https://www.istats.com/336/how-to-use-a-blog-to-drive-traffic-to-your-law-office-website/ Sun, 11 Mar 2018 04:38:00 +0000 https://istatscom.wpengine.com/?p=336 Looking for a way to grow your website? Try starting a blog. Websites with blog content receive 55% more visitors than those without. That’s a huge boost, so don’t dismiss blogging as a way to increase your visibility. Not convinced? Let’s take a look at how blogging can drive traffic to your law office website. Showing Your Expertise By maintaining a quality blog with valuable content, you show your audience that you know what you’re talking about. That’s especially relevant to a law office website. Clients look for law firms they can trust and who they know can show experience. Blogs allow you to show

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]]> 3 UX Trends to Keep an Eye on in 2018 https://www.istats.com/333/3-ux-trends-to-keep-an-eye-on-in-2018/ Sun, 11 Mar 2018 03:31:51 +0000 https://istatscom.wpengine.com/?p=333 Everyone talks about the advances made in technology, even in the past year alone. While there have been technical innovations that our younger selves could only have dreamed of, our days have not changed due to technology alone. It’s the interactions that we have with that technology that can make an invention useful. Interactions that have been carefully scripted out by UX designers. What are those designers planning next? What UX trends are you predicting will break big in 2018? Here are three that we think you should watch 1. Non-Interface Based UX That’s right, UX without any actual user interactions is certain to become

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