Want to boost your website’s ranking?
If you have a business website, SEO is essential to your marketing strategy. SEO, or Search Engine Optimization, is a set of rules that allow you to drive traffic to your site. Search engines like Google rely on algorithms to retrieve relevant results for users.
With the right SEO strategy, you can boost your brand’s online visibility. However, SEO trends change every year. Even with changing trends, it’s essential to follow the right SEO fundamentals.
Are you ready to start getting more website traffic? In this article, we cover the basic SEO fundamentals. Read on to discover the basics of SEO to start improving your website.
1. Match Search Intent
Search intent refers to what the user wants to discover while they browse the web. The main goal of search engines is to help and serve their users. Part of basic SEO fundamentals is knowing how to connect and help real people.
One of the easiest ways to match search intent is through keywords. These keywords can be short-tail or long-tail. Identify the most relevant keywords to your niche.
If you’re new to SEO, keyword research may be a foreign topic. You can find plenty of SEO services to help you optimize your site. If you want to get started, check out this SEO company.
2. Build Authority With Links
Link building is a crucial step to boosting your website’s authority. Google ranks its websites based on their online reputation. You can boost your ranking by using the right links.
Positive feedback on your brand and products allows Google to recognize your authority. Focus on creating relevant content with links to back up your information. Articles, infographics, and videos are great backlinks.
3. Improve UX Design
Search engines prioritize websites that center their service on humans. UX design, or User Experience design, focuses on how humans interact with your website. UX design may also involve the user interface.
Creating an intuitive website encourages new visitors to stay on your page. Search engines track how users behave while on your website. It also tracks dwell time, which refers to how long a user stays on your page before going back to the SERP.
Longer dwell time means that visitors found something useful on your page. This may depend on the purpose of their search or your niche.
4. Produce Videos
Studies show that visual content is more effective than blocks of text. If you want to increase user engagement, consider producing more visual content. Videos are the most effective type of visual content.
Reports show that videos can increase conversion rates by up to 86 percent. Videos are some of the most versatile types of content that you can put on your page. You can create tutorials, explainer videos, and demonstrations to help your customers.
Search engine algorithms also prioritize video content. With an effective video marketing strategy, you can boost your website’s ranking.
5. Optimize for Voice Search
Voice search allows you to cater to users who own a smart speaker. When optimizing your website for voice search, it’s crucial to use long-tail keywords. A voice searcher is more likely to use a question instead of a text searcher.
Identify long-tail keywords and keywords that can relate to that topic. Include these keywords throughout your blog post.
6. Increase Loading Speed
Did you know that 53% of mobile users will leave a website if it takes more than three seconds to load? If your website doesn’t have a fast loading speed, you may be losing visitors. Your website’s loading speed also affects your SEO ranking.
Google considers website speed as an essential factor when ranking websites. One way to optimize your website’s speed is by reducing image size. Image size is a great way to attract a user’s attention.
However, large image files can slow down a website. Reducing plugins is also a great way to boost your website’s speed. Ensure to minimize CSS and JavsScript files if you want a faster website.
7. Know Where to Mention Keywords
Implementing your keywords into your content is a basic step to fulfilling your SEO. It’s essential to include your keyword in your tagline, page titles, and description.
It would also help if you added your best keywords t your site title and domain name. Placing keywords in your images will also help you boost your website’s ranking. Don’t neglect to include your keywords in your social media websites.
Place your keyword or niche in your account’s username and bio. This will allow users to find your account when they look for related content.
8. Localize Your Website
If you own a small business, localizing your content will help you grow your brand. SEO for small business includes local information like addresses and telephone numbers. Google My Business is a great platform to list your services online.
Ensure to include your locations, opening hours, and forms of payment. Keyword research will help you find relevant local keywords. You can include these in your local directory listings to help your target audience find you.
9. Prioritize Mobile Experience
Experts suggest that by 2025, more than 72% of users will only browse via their smartphones. Because of this, it’s crucial to optimize your website for mobile use. Google now prioritizes mobile-first websites when ranking sites.
When creating your website, ensure to use a responsive design. Your website must be able to fit into any size screen. Optimizing your content will also help you boost your mobile experience.
Use headers and spaces to improve your content’s readability. Break down your content into blocks of text to allow your readers to digest the information. When making a mobile-first website, keep your design simple.
Basic SEO Fundamentals to Boost Your Website Ranking
Now you know some SEO fundamentals to help you boost your ranking. From mobile-first designs to user intent, here are some basics of SEO to drive more traffic to your page.
SEO is only one part of creating a great website. Want to build a great site that web browsers will love? Check out our other website building and marketing guides for more valuable tips!