The cannabis industry took in nearly $9 million in sales in 2017 and is projected to rise to $11 billion in 2018 and $21 billion in 2021. As more and more states legalize medical and recreational marijuana, cannabis industry jobs will continue to be filled.
In a growing industry, you don’t want to be smoked out! Find out how to drive traffic to your website with these Search Engine Optimization (SEO) tactics every website should be using.
Build Your Brand on Social Media
Cannabis industry jobs are including experience in social media in job descriptions for a reason. Social media is a must for businesses today!
Use social media as a branding tool and grow an audience that doesn’t just like your posts, but comment and share!
Facebook posts with images experience 2.3 times more engagement than posts without, so be sure to include an image or better yet, a video.
The cannabis industry has the advantage of incredible interest. Harness that power and use it to grow a global audience. Include your social media icons on your website’s homepage clearly and above the fold like New York dispensary, Leafbuyer has done.
Make Your Mark on Google My Business
How can you expect to begin a profitable business if your customers can’t find you!
Claim your online listing on Google My Business and manage free features that come with a listing including the ability to update contact information, hours, upload photos and images, and respond to reviews.
Maintain an up-to-date listing and control how your business is perceived on social media.
Start A Blog
72 percent of marketers cite content creation as their most effective SEO tactic. Blogs are incredible tools since they do several things:
- Maintain consistent, organic content
- Grow keywords
- Create social media fodder
Many cannabis industry jobs are focused on turning clicks into conversions. A blog is a great way to inform your readers, highlight particular products, and establish your brand as a voice of authority.
Create an On-Page SEO Strategy
Content, directories, and a firm social media presence are important, but their impact is limited without an effective on-page SEO strategy.
An on-page SEO strategy uses a mixture of strategy, code, and web development to make your website attractive to search engine algorithms.
An effective on-page strategy will include:
- Keyword strategy, including competitor’s keywords
- Proper tags (Title, Header, Image alt tags)
- Content creation and structure
- Comprehensive URL structure
This is just a snippet of what your strategy should include but it is a solid beginning that someone with SEO knowledge should be able to implement.
Support Your Site With an Off-Page SEO Strategy
One of the most common SEO mistakes is not having an off-page strategy to complement their on-page strategy.
Pack a punch with every means possible! An off-page SEO strategy will include back-linking and guest posting opportunities.
The goal is to get one of your website’s URL into content on an industry leader’s website.
This will improve your domain authority, solidifying you as a reputable source for information and trusted brand to conduct business with.
Make the Most of Cannabis Industry Jobs
Make the most of your industry by staying up-to-date on the latest SEO trends.
Check out our regularly updated articles on SEO tips, tricks, and trends.