Choosing custom web development for your website is one of the best choices you can make. Everything from user interaction, PR, and monetization work so much better when you go this direction.
Whilst some entrepreneurs will vouch for a templates-website service, there is a lot more freedom and benefit from choosing the custom route.
So stick around! Today we’ll give you a few reasons why you should choose custom sites to help grow your company.
1. Custom Web Development Improves UX
One of the core principles of web development and design is user experience (UX).
This principle is used to take into account how your customers will navigate and interact with your website.
Herein lies the first problem with a templated website serve, the UX is limited. Since your using one of several templates, the UX is going to be the same as every other website using this template or similar template styles.
This broad approach to UX could color how users feel the service on your website performs.
For example, you don’t want your website loading great on new mesh wifi systems, but failing to load on botchy 3G/4G mobile.
Also, it’d be a disaster if your website wasn’t mobile-optimised! Never fear, however, as custom web development doesn’t have this problem.
Why not have your company’s website tailored to your target audience, instead of every audience? Then, you can tweak and improve it to ensure that customers have a smooth experience.
This way, consumers are more likely to return to your business for an effortless solution.
2. Custom Sites Help Local Economy
We get it, great developers are really hard to come by. But there are still plenty of good developers out there.
Not every programmer is going to be the next Bill Gates or Steve Wozniak, but most should be able to get the job done.
Going custom is also good for your networking, PR, and the local economy.
When you decide to hire a good developer from your local area, you do so much more than incentivize grassroots business. You also show that your company supports the local economic drive, which is great for PR.
You also can become introduced to some great opportunities in networking and investing, further helping your brand reputation.
So go head-hunting! Choose a good developer that’s as close-to-home as possible, and start your custom web development project.
3. Custom Websites Are More Featureful
This goes back to our point about UX a tad, but you need to consider what features you want your website to have.
Can you prebook appointments online? Can you talk directly to customer support staff? The list of features you could need goes on-and-on.
Another problem with these template sites is that all the feature sets remain exactly the same!
Usually, the more features you want your template to incorporate the more it will cost you for a package.
Custom web development has none of these paid-package problems, however! You can add any features your site needs, and forget about the rest.
Having a relevant and featureful website is a real hook to keep users coming back. Streamlining this to remove any unneeded or unpopular assets is also very good for SEO.
4. Custom Websites Are Scalable
This is one of the most important aspects of custom web development, scaling.
In template websites, the tools are the same, the inner workings are the same, and for the most part, growth potential is the same.
But, you need every aspect of your business to be able to scale, including the website!
As your business adds new service, gains more customers, deprecates unnecessary processes and ideas, you want your website to be able to keep up.
Custom websites can do this! Whether that means signing a long-term contract with your developer or making sure documentation is to standard for any future developers, custom web development is a scalable option.
This scalability means you can prepare for a boom, or fall, in your market and be prepared for it online.
Whatever the business weather, custom web development can scale to fit your needs.
5. Custom Web is Cost Effective
Whilst some may try and convince you that template sites are the cheap, quick, and easy solution for your business, all is not as it seems.
True, the cost of custom web development may be more upfront than the templates, what you’re paying for is future-proofing and hard work.
As we’ve seen in our other points, custom dev plans can help you stay prepared and up-to-date with current market trends as they start to rise.
But what do you get with template services? A new package that costs double your current one for a handful of hastily added features? Outrageous!
Rather, spending a little more upfront can save you a lot of time, effort, and panic later. This lets you stay on-target with other aspects of your business plans. No need to worry if that trend your developer warned you about does take off, she has it covered already.
So weigh up the scales, does spending more now mean more profit later? For the web-world, we think it does.
Polishing Off This Post
So there you have it! Those are just a few good reasons for why we think you should vie for a custom web development service.
We hope you’ve found this post helpful and informative to your business SEO and web strategy. But if you have any further questions we would love to help.
For now, though, we’ll let you get back to planning and building that stunning, new website for your business.