Targeted Email Marketing

Are you looking to start an email marketing campaign? You’re going to face some stiff competition. There are 74 trillion emails sent every year. Our inboxes are flooded by our personal network, small businesses, large-scale media operations and more. The fight for attention has never been greater. But that doesn’t mean your email marketing campaign can’t be effective. You just need to up your game to stand out from the crowd. Targeted email marketing is a uniquely personal form of advertising with fruitful long-term benefits. Boost your email strategy by using a few tried and true methods for success. Here are six actionable steps youRead More →

outsource seo

The age of digital media is creating positive and negative impacts on small businesses. The greater reach and faster spread of information make it difficult for companies to keep up. As such, it is better to outsource SEO to specialized firms. Investing in SEO is a good way for small businesses to market themselves. There are other reasons to use SEO: It delivers higher positioning in search engines. It brings organic traffic to your website. It is cost-effective. It makes it easier for customers to find you. It boosts local search in mobile devices. It keeps you level with or ahead of your competition. TheseRead More →

professional seo services

Still relying solely on keywords to achieve a high SEO score and ranking? Times have changed. Keywords are definitely important. But they alone won’t give you the SEO you need to maintain a search presence and, more importantly, keep visitors on your site. Are you curious about what professional SEO services would do to boost your SEO? Read on to discover some tips from the experts. Going beyond Keywords to Improve Your SEO As we said before, keyword research is important. And professional SEO services would stress how critical it is that you do the necessary keyword research. (Or they would do it themselves!) ButRead More →

what keywords are my competitors using

With the continual changes to Google, some people wonder if SEO is still important as we head into 2018. But 93% of all online experiences start on a search engine. You need SEO to find those customers. How do they find you? Using keywords. Effective keyword research should form a central part of your SEO strategy. To amplify your SEO efforts, ask yourself, ‘what keywords are my competitors using?’ You research their brand and their customer service skills, so why not their keywords? Read on to learn how to find your competitors’ keywords – and why you need them. Why Do I Need My Competitors’Read More →

master big data

Big data is all the rage among businesses these days. But how can you even begin understanding big data? Not to mention even using it! That’s why we’re here, to help you get a hold on and master big data! We’ll take you through all the steps needed to get started with this essential business asset in no time! From what data you need to how to organize and structure it all, we’re here to help. So, without further ado, let’s dive in. What is Big Data? Big data is quite self-explanatory. Simply put, big data is a large volume of varying data a businessRead More →

benefits of ppc

Let’s face it, the key component of a successful website is a high volume of visitors. Without traffic, all of your other efforts mean nothing. A good SEO strategy is essential when trying to compete with other sites. This means organic SEO, social media and content marketing. What if you don’t want to wait for all these components to start producing results? Time is of the essence, especially if you’re a startup business. You may have thought about PPC integration for your website. Are you on the fence about investing in pay-per-click? Maybe learning about the invaluable benefits of PPC will give you a betterRead More →

marketing automation strategy

Owning a business doesn’t equate to having a lot of free time. A business owner not only has to run the business, they have to ensure there is new business coming in. That means developing a strong marketing strategy. Social media is now an integral part of marketing. Yet, social media can cause a lot of issues if a business owner doesn’t know what they’re doing. But implementing an effective marketing automation strategy can help. Here’s why. It Saves Time Social media can do a lot for a business. Unfortunately, it can also suck a lot of time out of the day. The average personRead More →

ecommerce seo services

Keyword research is essential if you’re looking to rank your e-commerce store on the first page of Google. With an estimated 3.5 billion Google searches per day, it’s unsurprising business owners want to harness SEO to promote their online store. Chances are you’re searching for ecommerce SEO services. If so, you’ve come to the right place. This article aims to provide you with plenty of information to get you started. Read on! How Should I Approach Keyword Research? Once you’ve found golden keywords, you’ll increase the chances of ranking your store on the first page of Google. The potential traffic you’ll get is insane. YouRead More →

average bounce rate

Most websites aim to keep people on the site and interacting. Yet, all sites suffer from the problem of people leaving shortly after they arrive. This is the bounce rate and the global average bounce rate hovers around 40%. It’s easy to see why everyone wants to improve that bounce rate. If 4-in-10 people walked out of a restaurant without looking at a menu, the owners would panic. They’d also scour the restaurant looking for the reason. You face much the same problem with your website. To improve your bounce rate, though, you need a baseline. Once you know that, you can start taking stepsRead More →