How to Make Money on YouTube: 3 Strategies That Work

Make Money on YouTube:

Establishing yourself on a major social platform like YouTube can prove to be an extremely valuable method of generating revenue. As of 2019, 73% of American adults were observed as regular users of the platform.  

With the right tips and that kind of exposure, you can begin to see your income rise. This guide breaks down how to make money on YouTube using three simple strategies. 

1. Launch a Themed Channel

Earning money from YouTube begins with creating a unique and themed channel. This means generating specific content around a particular niche that you are preferably already interested in. 

Content that addresses current gaps will entice the viewer since it is a fresh approach to a subject they care about. Once the content is created, you can then rank on Google and become recommended to viewers from there. 

Increasing your exposure through recommendations is a key way to boost your video view counts and make money. Also, the content you put in your videos can consist of footage other than yourself. 

Public access media, such as photos, videos and audio clips, are great additions to your content. These help build the quality of your videos and keep viewers engaged. 

Besides these elements, you should also remember to include voiceovers and edit all your content. Finally, it is recommended that once your content is created you should optimize it for search engine optimization (SEO).

2. Earn With Ads

YouTube advertisements are a primary way most people make money from this platform. To do this, you must first become a YouTube partner after meeting specific criteria. This includes: 

  • 4,000 hours of watched videos on your channel
  • More than 1,000 subscribers
  • Being 18 years old or older 

In general, you are more likely to get YouTube ads to run on your videos when the subject matter is non-controversial. Also, be aware that not all ads pay you equally.

Different partnering companies will pay different amounts based on advertiser demand, cost-per-click and cost-per-mille. For this reason, branching out to other methods of   YouTube ad revenue is recommended. 

One way to do this is by scaling YouTube ads to reach a larger audience. A wider viewer will help generate more views on your content and increase the money you receive from those ads. 

3. Determine Your Viewer Personas 

To create an effective monetization strategy you must first know who your viewer audience is. This audience will usually look similar to your buyer persona but with a few differences. 


For example, one type of buyer persona may be more easily reached on specific platforms such as YouTube. For this reason, you should craft a modified persona to suit users needs and interests outside the content you create on YouTube. 

Appealing to the users this way helps to increase the likelihood of boosting your engagement through comments, likes and views. As a whole, this method contributes to your conversion rate while generating revenue. 

It’s also important to note that YouTube is a search engine and should be approached as one. This means developing keywords that are likely to reach your targeted viewer persona to further increase your exposure on the platform.

How to Make Money on YouTube Today

Promoting your content online is an effective way to establish your brand while profiting in the process. Regardless of your niche, you can begin making money from YouTube with the help of these three tips. 

Interested in learning more about how to make money on YouTube? Consider checking out the monetizing section of our site for more tips on generating online income.