what keywords are my competitors using

With the continual changes to Google, some people wonder if SEO is still important as we head into 2018. But 93% of all online experiences start on a search engine. You need SEO to find those customers. How do they find you? Using keywords. Effective keyword research should form a central part of your SEO strategy. To amplify your SEO efforts, ask yourself, ‘what keywords are my competitors using?’ You research their brand and their customer service skills, so why not their keywords? Read on to learn how to find your competitors’ keywords – and why you need them. Why Do I Need My Competitors’Read More →

ppc expert

Dabbling in search advertising without a PPC expert? It’s time to get serious because PPC visitors are 50% more likely to buy your product. PPC ads also improve brand awareness by 80%, and the top three ads in Google receive more than 40% of all clicks. Need more? Here are seven more signs that it’s time to hire an expert right now. Your Ad Copy Isn’t Up to Par Writing not your forte? You’re not alone. This is where an experienced PPC expert comes in. Roughly 60% of consumers surveyed avoid businesses with glaring typos and poor grammar, and nearly 75% of web users payRead More →