what keywords are my competitors using

With the continual changes to Google, some people wonder if SEO is still important as we head into 2018. But 93% of all online experiences start on a search engine. You need SEO to find those customers. How do they find you? Using keywords. Effective keyword research should form a central part of your SEO strategy. To amplify your SEO efforts, ask yourself, ‘what keywords are my competitors using?’ You research their brand and their customer service skills, so why not their keywords? Read on to learn how to find your competitors’ keywords – and why you need them. Why Do I Need My Competitors’Read More →

master big data

Big data is all the rage among businesses these days. But how can you even begin understanding big data? Not to mention even using it! That’s why we’re here, to help you get a hold on and master big data! We’ll take you through all the steps needed to get started with this essential business asset in no time! From what data you need to how to organize and structure it all, we’re here to help. So, without further ado, let’s dive in. What is Big Data? Big data is quite self-explanatory. Simply put, big data is a large volume of varying data a businessRead More →

benefits of ppc

Let’s face it, the key component of a successful website is a high volume of visitors. Without traffic, all of your other efforts mean nothing. A good SEO strategy is essential when trying to compete with other sites. This means organic SEO, social media and content marketing. What if you don’t want to wait for all these components to start producing results? Time is of the essence, especially if you’re a startup business. You may have thought about PPC integration for your website. Are you on the fence about investing in pay-per-click? Maybe learning about the invaluable benefits of PPC will give you a betterRead More →

marketing automation strategy

Owning a business doesn’t equate to having a lot of free time. A business owner not only has to run the business, they have to ensure there is new business coming in. That means developing a strong marketing strategy. Social media is now an integral part of marketing. Yet, social media can cause a lot of issues if a business owner doesn’t know what they’re doing. But implementing an effective marketing automation strategy can help. Here’s why. It Saves Time Social media can do a lot for a business. Unfortunately, it can also suck a lot of time out of the day. The average personRead More →

ecommerce seo services

Keyword research is essential if you’re looking to rank your e-commerce store on the first page of Google. With an estimated 3.5 billion Google searches per day, it’s unsurprising business owners want to harness SEO to promote their online store. Chances are you’re searching for ecommerce SEO services. If so, you’ve come to the right place. This article aims to provide you with plenty of information to get you started. Read on! How Should I Approach Keyword Research? Once you’ve found golden keywords, you’ll increase the chances of ranking your store on the first page of Google. The potential traffic you’ll get is insane. YouRead More →

average bounce rate

Most websites aim to keep people on the site and interacting. Yet, all sites suffer from the problem of people leaving shortly after they arrive. This is the bounce rate and the global average bounce rate hovers around 40%. It’s easy to see why everyone wants to improve that bounce rate. If 4-in-10 people walked out of a restaurant without looking at a menu, the owners would panic. They’d also scour the restaurant looking for the reason. You face much the same problem with your website. To improve your bounce rate, though, you need a baseline. Once you know that, you can start taking stepsRead More →

web development solutions

Each year, web design trends evolve. The hot designs of years past now look old and outdated (think WordArt, stock photos, and websites overcrowded with widgets). Understanding the year’s top trends can be one of the most important web development solutions you come across. Especially knowing that 38% of people will leave a website if they don’t like the layout or design. Keep reading to learn about the top web design trends of 2017 so your site can stay looking fresh and relevant. The Importance of Mobile Design Mobile web design has become increasingly important each year with the rise of laptops, smartphones, and allRead More →

PPC Services

Did you know that search engine ads made up 50% of digital ad revenue in the first half of 2016? Pretty impressive, right? PPC ads are a powerful way to target customers, drive traffic to your website, and increase sales. They’re particularly effective for new businesses looking to boost traffic quickly, without having to spend tons of time and money increasing their organic search engine ranking. But what if you don’t know the first thing about creating PPC ads? Luckily, there are expert PPC services that can help plan, develop and execute your PPC campaigns. While you’ll have to pay a little more, you’ll benefitRead More →

types of content marketing

There are so many types of content marketing, it’s easy to get confused as to which one you should use in your marketing strategy. There’s a reason why so many businesses have turned to content marketing. It works. According to the Content Marketing Institute, content marketing can cost 62% less than traditional marketing and generate three times as many leads. Content marketing is important to your business and your bottom line. Read on for the different types of content marketing and how to choose the right one. What is Content Marketing? Content marketing is the creation and distribution of content for a specific audience. It’sRead More →

importance of social media

In 2017, about 2.5 billion people are using social media. Engaging them is a critical part of your business. But do you understand the importance of social media metrics to your success? Many of your competitors don’t know how to measure progress on social media. They don’t know if it translates into real revenue. They don’t know if it improves their market penetration or loyalty either. Social media metrics must represent real business value. Too often, companies use metrics that represent passivity in their market. They are logging progress that doesn’t exist, which can damage future plans. You must first understand the importance of socialRead More →