healthcare marketing

Seventy-two percent of internet users look up health information each year, and 77 percent of these online health queries begin with a search engine. What does this mean for the future of healthcare marketing? Gone are the days of newspaper ads, mass mailings, and phone calls. Instead, digital marketing across multiple channels provides the best outreach. Not convinced? Consider this: in 2018, the typical marketing firm dedicated 41 percent of its marketing budget to digital marketing. This figure will grow to 45 percent by 2020. How do you create a digital marketing strategy for today’s healthcare consumers? Read on to learn about seven best practicesRead More →

creative marketing ideas

How often do you update your business marketing strategy? Did you know many experts suggest reviewing your plan at least once a month? If you haven’t done it recently, you’re likely missing out on the opportunities created by some of this year’s most creative marketing ideas. Consumer tastes and preferences are continually evolving. Businesses that want to remain competitive must be willing to change their approach. After being bombarded with ads everywhere they turn, people have started to get numb to traditional marketing methods. The newest trends require a subtler approach and a solid dose of innovation. Check out these 5 out-of-the-box ideas to helpRead More →

Web Monetization

After you’ve worked to build the perfect website for your business, it’s time you earn money for all your hard work. Through web monetization, you could find a source of finances to support your business with a passive income. However, with so many different ways to achieve web monetization, you might be overwhelmed and confused about how to go about it. That’s why we’ve put together this simple guide to help you navigate your way to making money for your site. Keep reading to find out more about our 7 easy and effective tips! 1. Produce Engaging Content One of the most important things toRead More →

best lawyer websites

The best lawyer websites follow design & tech trends. This presents a professional website for clients while offering incredible usability and content. The result of the adoption increases search rankings and social signals. Feel as if your lawyer site isn’t performing 100%? Follow these design trends. 7 Design Trends of the Best Lawyer Websites Local ad and marketing dominance dictates the legal market. Most inquirers seek local services for convenience and face-to-face time. In fact, 76% of mobile shoppers will change their mind about a brand if they find them online first. Good placement in local listings is essential for reaching these individuals. A greatRead More →

affiliate marketing tips

Did you know over 80 percent of brands utilize affiliate marketing? If you’re not following this trend it’s time to jump on board. Here are our health-based affiliate marketing tips to help you get the most out of this popular money-making strategy. 1. Find the Right Companies to Back The first step to running a successful affiliate marketing program is to find the right companies. Not all companies and products support affiliate marketing. Therefore, the first step is finding the ones that do. From there you can choose which products you believe will resonate with your audience. For example, if your readers are into naturalRead More →

SEO Mistakes

In this digital age, it’s all about SEO. We have to face the facts: Google and other powerful search engines dictate our success in business. Based on how highly they rank our business sites in their search results, we’ll either see an uptick in traffic or a decrease in visitors. In this article, we’d like to help you avoid eight of the most crucial SEO mistakes. Some of them can be resolved in a pinch by adding images to your site. Others require analyzing your site and giving it a complete makeover, so they may take some time. With this list in hand, you canRead More →

target group

So, you’ve got a business idea. But do you know how to reach the valuable audience who will buy your product or service? If you can’t reach your target group, your business is bound to fail. However, getting across to the right audience isn’t a mystery. All you need is to know the right steps to follow. Get your business in front of your target group with these key tips. Read on to learn what you need to know! Why a Target Group Matters If you’re just getting started, you might be thinking that a target audience isn’t all that important. After all, don’t youRead More →

law office website

Looking for a way to grow your website? Try starting a blog. Websites with blog content receive 55% more visitors than those without. That’s a huge boost, so don’t dismiss blogging as a way to increase your visibility. Not convinced? Let’s take a look at how blogging can drive traffic to your law office website. Showing Your Expertise By maintaining a quality blog with valuable content, you show your audience that you know what you’re talking about. That’s especially relevant to a law office website. Clients look for law firms they can trust and who they know can show experience. Blogs allow you to showRead More →

ux trends

Everyone talks about the advances made in technology, even in the past year alone. While there have been technical innovations that our younger selves could only have dreamed of, our days have not changed due to technology alone. It’s the interactions that we have with that technology that can make an invention useful. Interactions that have been carefully scripted out by UX designers. What are those designers planning next? What UX trends are you predicting will break big in 2018? Here are three that we think you should watch 1. Non-Interface Based UX That’s right, UX without any actual user interactions is certain to becomeRead More →