The age of digital media is creating positive and negative impacts on small businesses. The greater reach and faster spread of information make it difficult for companies to keep up. As such, it is better to outsource SEO to specialized firms. Investing in SEO is a good way for small businesses to market themselves. There are other reasons to use SEO: It delivers higher positioning in search engines. It brings organic traffic to your website. It is cost-effective. It makes it easier for customers to find you. It boosts local search in mobile devices. It keeps you level with or ahead of your competition. These
Owning a business doesn’t equate to having a lot of free time. A business owner not only has to run the business, they have to ensure there is new business coming in. That means developing a strong marketing strategy. Social media is now an integral part of marketing. Yet, social media can cause a lot of issues if a business owner doesn’t know what they’re doing. But implementing an effective marketing automation strategy can help. Here’s why. It Saves Time Social media can do a lot for a business. Unfortunately, it can also suck a lot of time out of the day. The average person
There are so many types of content marketing, it’s easy to get confused as to which one you should use in your marketing strategy. There’s a reason why so many businesses have turned to content marketing. It works. According to the Content Marketing Institute, content marketing can cost 62% less than traditional marketing and generate three times as many leads. Content marketing is important to your business and your bottom line. Read on for the different types of content marketing and how to choose the right one. What is Content Marketing? Content marketing is the creation and distribution of content for a specific audience. It’s
With over 27.9 million small businesses, the importance of strong marketing has never been important. After all, if you want to rise above the competition, you need to be able to stand out consistently and successfully. Whether you’ve just started brainstorming a business plan or you’re already up-and-running, it’s important to know your content marketing objectives. Having a cohesive and clear plan is essential for getting the business results you want. Fortunately, you can follow this step-by-step guide to achieve the best outcomes. Let’s get into it! Achieving Your Content Marketing Objectives Define Your Objectives First things first, you need a plan and roadmap. You
Even marketing professionals have a difficult time keeping up with best SEO practices, so it’s not unusual for most business owners to feel completely lost. That doesn’t mean it’s time to throw in the towel. There are too many benefits of SEO to ignore. There are also some basic SEO practices that even the biggest SEO neophyte can handle. Don’t panic. Start reading to learn five SEO basics to start reaping the benefits of SEO. 1. The Use of Photos and Videos No one wants to visit a website and be met with big blocks of text. Pure content is for books, not for websites.
There are many obstacles you’ll face as a business owner. And if you settled for writing your own blog content, then writer’s block is inevitably one of them. However, consistently publishing high-quality content is crucial for both SEO and appeasing your visitors. There’s no way around it, other than to hire a professional to handle the writing for you. But if you’re intent on doing all the content creation on your own, then you may need help getting through your rut. In this guide, we’ll cover some interesting article topics you can try. Who knows, this may just inspire you enough to get your own