Google site analytics

Creating a new website and social media platforms is only half the battle when it comes to promoting your business effectively. If you want your company to be number-one in Google rankings and thus in potential customers’ minds, Google site analytics is an important part of the equation. With Google Analytics, you can get a good idea of who exactly is interacting with you online. And that’s the only way you can make your brand better. Sure, seeing all of the numbers can seem overwhelming at first. But understanding them is essential for learning about traffic to your site, any trouble spots, and how toRead More →

site visits

What do Amazon, eBay, and BestBuy all have in common? They all rank in the list of top 10 successful sites based on visitors. Another important aspect to consider is that they’re all eCommerce sites. This shows that monitoring the website traffic is fundamental in tracking your business’ growth. The information can give you valuable insights into your current strategy. You can learn more about your audiences, such as their activities and interests. It also allows you to implement new strategies as you see fit. There are many reasons why it can increase or decrease. But how will you know which factors drive your website’sRead More →

google analytics metrics

Google Analytics metrics is a powerful tool that helps measure and improve any website’s reach and effectiveness. The free and user-friendly engagement-measuring program tracks how many people visit your site, where they were referred from, and many other useful statistics. Learn how to take advantage of Google Analytics as a true Webmaster with these 7 critical Google Analytics metrics tips. 1. Get a Grasp of Your Google Analytics Metrics with Acquisition Overview Acquisition Overview shows you a basic summary of your website’s performance as one of the broadest Google Analytics metrics. The Acquisition Overview tool gives you a holistic view of how many people visitRead More →

Whenever your website is down, you're missing out on sales and leads. Are you asking youself, 'What's my uptime?' Use these handy tools to find out.

Having a stunning product, service, or message, a beautiful website, and high-quality content are just a few of the keys to success when it comes to launching an online presence. But even if your website is up and running, your work is far from over. You also need to check and monitor your site’s speed and functionality. If your website goes down or even just starts lagging, you could begin losing out on visitors to your site, and in turn lose leads and sales, without even realizing it. Even the most patient web surfers won’t last more than a few seconds when load times areRead More →

what keywords are my competitors using

With the continual changes to Google, some people wonder if SEO is still important as we head into 2018. But 93% of all online experiences start on a search engine. You need SEO to find those customers. How do they find you? Using keywords. Effective keyword research should form a central part of your SEO strategy. To amplify your SEO efforts, ask yourself, ‘what keywords are my competitors using?’ You research their brand and their customer service skills, so why not their keywords? Read on to learn how to find your competitors’ keywords – and why you need them. Why Do I Need My Competitors’Read More →

master big data

Big data is all the rage among businesses these days. But how can you even begin understanding big data? Not to mention even using it! That’s why we’re here, to help you get a hold on and master big data! We’ll take you through all the steps needed to get started with this essential business asset in no time! From what data you need to how to organize and structure it all, we’re here to help. So, without further ado, let’s dive in. What is Big Data? Big data is quite self-explanatory. Simply put, big data is a large volume of varying data a businessRead More →

average bounce rate

Most websites aim to keep people on the site and interacting. Yet, all sites suffer from the problem of people leaving shortly after they arrive. This is the bounce rate and the global average bounce rate hovers around 40%. It’s easy to see why everyone wants to improve that bounce rate. If 4-in-10 people walked out of a restaurant without looking at a menu, the owners would panic. They’d also scour the restaurant looking for the reason. You face much the same problem with your website. To improve your bounce rate, though, you need a baseline. Once you know that, you can start taking stepsRead More →

mobile hits

To be certain that your mobile website is fairing well, you need to learn the strategies that will give you mobile hits. This is make or break in today’s world since people use mobile devices more than desktop computers. You’ll have a highly optimized, incredibly effective mobile website when you apply these tips. Measure Mobile Hits With Google Analytics Since Google is the most important site in the world when it comes to marketing and web traffic, it’s only right that you use Google analytics to assess your mobile hits. With Google Analytics, you’re able to assess your traffic, the location it came from, andRead More →

business intelligence analyst

Business looks like it’s going great! But are you sure? You might be getting a lot of orders and traffic on your site but what does it really mean? That’s where a business intelligence analyst comes in. They can create reports and help you decipher the good from the bad. If you’re a self-starter and willing to learn, you can put on the business intelligence analyst hat. There are some great tools available to help you make business plans with confidence. Let’s have a closer look. You’re Not Big Enough For Business Intelligence You can stop right there. Too many people think that only aRead More →

analytical report

What is more important: An analytical report that tells you how many people are clicking through your website, or a report telling you how many people are leaving? Sorry… why do we have to choose only one of those things? That’s like only being allowed to look one way before you cross the road. You really need both POVs to make a responsible decision here. Both click-thru-rate (CTR) and bounce rate data are massively important to anyone, in any business, advertising anywhere on the internet. They are crucial metrics, whether you’re looking at a PPC campaign, a blog, or an e-commerce site. These two metricsRead More →