With companies spending an average of $75,000 a year on digital marketing, cutting corners could save a lot of money in your marketing budget. Spending money on digital marketing without knowing what you’re paying for can feel risky and confusing. To support your financial services website, you should take control of some of your marketing strategy and employ some in-house SEO tactics.
Search engine optimization is an approach to building your web presence that caters to the what search engines look for when returning results. Search engines send web crawlers out to look at every website to create an index of which sites use which keywords, load fast, and have quality content.
To get more traffic to your financial services website, try out these 8 SEO tips to send traffic numbers through the roof.
1. Pick Strong Keywords
Web crawlers will look for keywords and keyword phrases. They’ll make sure that your text makes some degree of sense and that you’re not just spamming your heart out, desperate for clicks.
For a financial services website, you should focus on the top three services that your company provides and use those words and phrases frequently. Use local terms, geographic locations, and neighborhood names.
Google’s Keyword Planner tool is helpful in aiding research and allowing you to find the most impactful keywords for your site. Make a list of 10 keywords or phrases that will accurately describe your services.
2. Do Your Research
Once you’ve made your list of keywords, start narrowing it down by putting them into practice. Search your keywords with your location and see how high up in the results your page appears.
If competitors are ranking higher than you in search after search, see what they’re doing right and see how you can match their efforts. Make sure you have some keywords that are unique to your services, but overall, you need to be using keywords that are working for the competition.
3. Create Great Content
Search engines reward sites who frequently add new unique content. Creating and posting content to a blog connected to your site is a great way to drive traffic to your site. It allows you to use keywords and connect with your audience.
By creating a lot of content, you’ll become a resource for your clientele and help to build your brand authority. As users share and link to your writing, you’ll get extra hits which will show search engines that you’re a trusted source for information.
Any social media strategist will tell you that you need to be adding content constantly. Add photo and video content for social media and include links back to relevant writing from your site. You’ll be able to get rewarded for every like and link back to your content.
4. Use Keywords In Titles
The first thing that readers see is the headline. Whether it was the work of headlines that made readers judge quickly or whether it was a habit of readership to put value on headlines, we may never know. The fact is that a strong title needs to connect with audiences in a matter of seconds.
Using your keywords in your title will help you to attract viewers and let them know you’ve got relevant information for them. It will also get you high rankings from search engines. Having a keyword in your title will get immediate results from readers and search engines alike.
5. Use Keywords in Your Header and Description
Under every headline, you’ll find a description of the content of your page or a sub-header. Having a keyword repeated here will yield high results from search engines and lead to high clickthrough rates.
This will allow people to get an idea of what your page has to offer without making the commitment of reading through it entirely. Use your keyword or phrase at least once in every header and description.
6. Let Your Images Work For You
For every image on your site, you could be missing out on an opportunity to use one of your essential keywords. If you’ve got image titles like “XYZ123.jpg”, you’re not helping search engines figure out the relevance of the content that you intend to display.
Consider changing image names to “wealth-building-guide.png” or “financial-service-header.jpg” to get your images to work for you.
Every image will also have an “alt” tag. You can include your keywords here to help browsers and search engines alike.
7. Name Your URLs Right
Your keywords can be added to your URLs. Instead of, “www.financialservice.com/12347.html”, you could change your URL to “financialservice.com/investment-options.html”. This will give your pages an extra boost in search engines.
While you won’t be punished for not using keywords in your URLs, it can be a big help for clickthrough rates.
The more often you can use your keywords in titles, URLs and all throughout a post, the better you’ll do in searches.
8. Link To Reputable Sources
Throughout every post you write, you should include some internal anchored links to other sites. If you find a site that has information that’s relevant to the topic you’re writing about, adding something like “Bonsai Dinero prestamos con ansef” can boost clicks.
When you link to other sites, you can help create a joint authority for both of your sites. Ask other sites to link to you when you link to them. Try to always link to a site with a larger audience than yours so that you can help to grow your audience while you build a community with other people in your industry.
Your Financial Services Website Deserves Great SEO
To get the traffic your financial services website deserves, you need to make sure that your customers can find you. Great SEO can ensure that when customers in your area search for you, search engines will direct them to you first.
If you’re ready to bring your SEO game up another level, check out our guide to reaping the benefits of SEO.