They say – “a picture is worth a thousand words”. But if that’s true, a killer logo must say tens of thousands.
Don’t underestimate the value of an amazing logo to attract visitors to your website.
The challenge of creating a great logo that works well with business, branding, and website can be overwhelming.
Whether you’re just starting out with your start-up business plan, or you’ve been successful in your industry for many years, it’s essential to have a killer logo.
After all, in this competitive world, a simple but effective logo can make all the difference and give you the edge over your rivals.
Keep reading to find out more about our top 7 tips on designing a killer logo for your website.
1. Think of First Impressions
You may think that having a great logo isn’t so important. After all, what makes the difference is offering excellent products, engaging content or high-quality services is all you need to do to attract customers.
That’s not quite true.
Did you know that 94 percent of online users form their first impression of your company website in 50 milliseconds?
So unless you want to rely on the remaining 6 percent of online users, you need to make sure you have an awesome logo. This makes sense. After all, logos are usually the first thing anyone sees when they visit your website.
If you make a poor first impression, this could be devastating for your website hits. Once a poor impression is made, it’s very difficult to undo or reverse it. A logo serves as the visual branding identity for your website. This means you need to clarify what your branding represents.
You need to consider what types of emotions or energy you want people to associate with your website. If you’re trying to reflect notions of trustworthiness and authority, then make sure your logo is in line with this.
A positive first impression is an essential consideration when designing a recognizable and memorable killer logo.
2. Developing a Brand
Your logo is a key part of developing a brand.
Don’t think of your logo are just throwing a slogan and some color together. Instead, think carefully about how the logo serves to encompass your whole brand identity.
Think about some of the most successful global brands. They effectively evoke something that cannot be easily put into words. Consider the how instantly recognizable Nike’s swoosh is to customers.
Developing a brand with your logo is also about standing out from the crowd. The marketing world is a competitive business. But with an incredible logo, you can show customers that you’re different from the rest.
3. Keep it Simple
Many people make the mistake of thinking that a killer logo has to be complex. While there are many logos that are expertly designed with hidden meaning everywhere.
But it doesn’t have to be this way. There are also many extremely effective logo designs that are very simple.
Can you imagine anything as simple as a half-eaten apple? And yet, it manages to be one of the most recognizable logos around the world.
You might just need to twist on a simple idea to turn your logo into something special. Would the apple symbol be quite the same without the bite?
4. Versatility is Key
You might think you’ve designed the ultimate killer logo. But when you go to use it on your promotional materials online, it doesn’t work.
The best logos are versatile. This means that it needs to be easy to use on your website as well as on your social media accounts, your business cards, and your products.
5. Use Color Carefully
The importance of carefully selecting colors cannot be overstated.
The use of color in a logo is a crucial part of communicating your message to the onlooker. After all, people associate certain characteristics, emotions, and ideas with different colors.
Therefore, you should use color in your logo according to the image you want to promote.
You want to give your customers the sense of professionalism, then blue is the right color. Whereas, if you’re eager to present a fiery energetic feeling, then red would work best. Finally, you want to echo the concepts of nature and freshness, green is the one to push those buttons.
Because of this, color is an essential part of connecting with your customers to design a killer logo.
6. Let Yourself be Creative
The best logos are designed with creativity and innovation in mind.
You shouldn’t underestimate how difficult it is to come up with a logo that is truly unique. It requires designers to think outside of the box.
However, this doesn’t mean you can’t take inspiration from some of the greatest logos ever. Just make sure it doesn’t stifle your imagination.
7. Changing Times
Now that you’ve created the greater killer logo, here’s the bad news. No logo lasts forever.
Times, trends and fashions change. As these changes happen, you have to move with them or you’ll be left behind.
That’s why you need to regularly update your logo to make sure you continue to grow your website. If not, then your logo is likely to look out of date pretty quickly.
You can reduce the number of times you need to adapt your logo by making decisions about the design that is timeless.
Don’t select a particularly zeitgeisty font or color. If you don’t want to change your logo much, stick with a classic design and typeface.
Design Your Killer Logo
Now you know the top 7 tips for designing a killer logo, you can go ahead and get started. There are many elements to consider when trying to design an effective logo.
But with these tips, you’ll be ready to show your new logo to the world in no time at all!
Designing a logo for your website is essential. To find out more about website design and marketing, check out our other blog posts.