Is your website mobile-friendly? Maybe you spend a lot of time on your website, but you only see your website on desktop view.
Have you taken time to study your website’s accessibility on your mobile phone?
If you outsourced a web designer, chances are they made sure your website looked great on mobile-view. But if you created your own website or blog, you may not know if your website is mobile-friendly or not.
So what’s the big deal about mobile-friendly websites? Is it really more important than having only a desktop-friendly website?
Here are a few reasons why you should get a mobile website now.
More People Use Mobile Phones
In 2016, internet use increased on mobile phones over a desktop.
Chances are, your website visitors will be logging on to your website on their phone and not their desktop.
So what’s up with this growth in mobile use? Simply put, anyone can take their phone with them.
When they’re sitting around and bored, they can pull their phone out and visit websites. Maybe they need something urgent and will go on their phones to get answers.
Tablet use is just as convenient.
If internet users want to use the internet for reasons such as reading an article or an e-book, they will likely use their tablet, not their desktop.
This upward trend in mobile-use makes it vital to get a mobile website.
Mobile Optimization is an Advantage
Using mobile optimization will put you at an advantage over competitors.
What does mobile optimization mean?
This is when you use strategies to specifically improve performance on your mobile website.
Some of these factors include mobile UI/UX, mobile SEO, and even a separate URL for your mobile website.
Most website owners make sure their desktop website can be easily integrated into their mobile website. You get an advantage when you get a mobile website using user experience strategies.
One-Page Websites are Easier to Navigate
With the rise of mobile use comes the development of one-page websites. This design allows all your content to be placed on your homepage.
The significance behind one-page websites is accessibility. As you scroll down, you receive all of the information you need. It’s convenient when you’re on your phone, but also convenience for desktop, tablet, and notebook.
One-page websites aren’t for all websites, such as a blog, but the one-page design can be used as an option for websites that require a lot of content.
Google Doesn’t Like Websites That Aren’t Mobile Friendly
If there’s one reason to get a mobile website, it’s when you find out Google punishes websites that aren’t mobile-friendly.
Say an internet user comes across your page on their phone. If it loads slowly or is hard to read, they will immediately lose interest. Google monitors these, and this will hinder your SEO results.
If Google really dislikes you, they can demote your website from search engine results.
Other examples of a website that doesn’t perform well on a mobile phone include:
- If the webpage doesn’t open
- The visitor is re-directed to another page
- Slow page load
- Content doesn’t work (videos won’t play, pictures won’t load, etc.)
When you utilize mobile optimization, your website will attract more traffic and you’ll perform better on search engine results.
Other Websites are Starting to Make Apps
The fear of all website owners is knowing other websites are a step ahead of theirs. Unfortunately, this is often the case.
Why?
Your competitors not only utilized mobile optimization but now they’re on to the latest trends. This includes making an app.
Some of these features aren’t made for every website.
Not all websites require an app.
But having an app does help your digital presence. Website owners should see if utilizing an app will benefit their service.
You Can Upgrade Your Mobile Website Easily
Fortunately, mobile websites are easier to upgrade than desktop websites.
There are several website templates available for mobile-specific websites. Depending on your hosting, you can even update or edit your website on your phone or tablet.
You can also outsource a web designer who can work with your specific needs.
People Can Find Your Website Easier
It’s easier for website visitors to find a mobile-friendly website than a website that doesn’t optimize mobile view.
You can easily integrate a mobile website on your social media pages. It’s also easier for your website visitors to post or share your links.
To further increase your mobile website’s marketing strategy, you can utilize barcodes where visitors can scan the code with their phone and be directed to your website.
You Can Affordably Optimize a Website for Mobile
You’re probably reading this article and are assuming optimizing your phone for mobile will cost extra. But the reality is more surprising: you can easily make your website mobile-friendly on a budget.
Depending on your hosting, they usually have a mobile-optimization option or at least a mobile-view option. This way, you can look at your mobile website before it becomes live.
If your hosting doesn’t offer this feature, there are inexpensive tools that help rate your website mobile-friendliness and can assist you in improving your website’s mobile optimization.
Time to Get a Mobile Website
Smartphones and tablets are starting to replace desktop computers and laptops. If you own a website, you have to keep up with the trends.
More website visitors will engage with your website on their devices.
Remember, Google even has penalties when you don’t optimize mobile.
Fortunately, you can optimize a mobile-friendly approach conveniently, and in some cases even inexpensively.
Your web hosting platform or a web designer can optimize mobile view for all major smartphones.
If you need help optimizing your website for mobile use, we can help build and promote your mobile-friendly website.