Given that the average small business spends around $75,000 per year on digital marketing, every business is looking for ways to cut corners. One of the best ways is to let social media and SEO do the work for you and your medical marijuana dispensary. With the right advertising ideas, you can save money without cutting into the impact that you and your brand have with your customer base.
Here are 3 advertising ideas that any dispensary should be taking advantage of.
1. Start a Blog
When people use a search engine, they’re either looking for a specific product or the answer to a specific question. You can address both of those needs when you start a blog.
People are looking for quality and honest answers to their concerns when they’ve got a question. By providing these answers in a down to earth and easy to understand way, you can build a rapport with your clientele. As they share and repost your stories, you can even build up a reputation for offering vital information to people who buy products from dispensaries like yours.
Starting a blog is free and simple, and can even be monetized. All you need to do to start is to make a list of your most frequently asked questions. Consider the answer to each question the subject of a blog post.
2. Video Content Works
In just a few years, video content will comprise more than 80% of all traffic on the internet. If you’re not producing video content, it’s time to start.
You can make a series of promotions that run under 15 seconds and put them on social media sites like Instagram. Longer form elements can be embedded in blog posts or shared to Facebook.
Once you have good content, all that you need is to spread the word. Take every opportunity to spread the message and link back to your videos.
3. Know Your SEO
Search engines use a series of criteria to rank the value of a link. They check for the appearance of keywords, information about where you’re located, and the reputability of your links. The more places you can add keywords and location information, the better you can target local clients.
When you post videos, create subtitle tracks for them as well. Search engines will go through the subtitles provided to accompany videos to look for terms to rate your SEO quality.
Go through all of your blog posts as often as possible. Look for broken links. Make sure all the links you’ve connected to are also coming from reputable sources.
Look at the source code for pages on the Wellspring CBD site for info on how to be an SEO mastermind.
Smart Advertising Ideas Yield Results
If you can implement strong advertising ideas in a clever way, you can reach your customer base in unexpected ways. When people are scrolling through social media, they’re tuned in to what they’re looking at in a unique way. If you can associate the good feeling they get from social media with your products, you can influence them to buy from your dispensary.
To learn more about how the content marketing of your blog could be working for you, check out our latest guide.