If your startup doesn’t have a website, you’re putting yourself at a massive disadvantage. But, you might not feel that this is true. You might think that having a website is a luxury you can put off for now.
Taking this approach, though, could put your entire startup in jeopardy.
Keep reading and I’ll show you the benefits of having a website for your startup. Once you’re done reading, you’ll understand the dangers of not having a website and why it’s important for you to invest in a website right now.
1. It’s Easier for You to Be Found
One of the key benefits of having a website is that it makes it easier for people to find your startup.
If you don’t think that this is true, think about how you use the internet. There’s a good chance that you searched the internet, the last time you needed help finding a business that provides a certain good/service. There’s no reason your target market is going to be any different.
With a website, people can find you without having to be in your local region. This means your customer base is going to be a lot larger too.
2. Easier to Keep People Updated
Your website makes it a lot easier to keep people updated on what is happening. If there are changes to your business, you can just mention these changes on your website. This is opposed to a situation where you might have to send out letters or flyers, mentioning the change.
Plus, if you’re using a simple solution like WordPress, making changes to your website content is incredibly easy and can be done in a matter of minutes.
3. 24/7 Availability
If people have queries, they’ll probably get in touch with you to learn more about their issue.
If you don’t have a website, people may only be able to do this during business hours. This, of course, can hinder the amount of business you’re able to handle. If they can’t receive answers to their questions, they’ll likely go to a competitor who can answer their questions.
But with a website, you don’t have this problem. If people have a question, they’ll likely be able to find the answer on your website. For instance, you might have a frequently asked questions section on your site that helps people get answers.
4. Provide Value and Show Expertise
On your website, you can have a blog. A blog is essentially a section you use to publish content.
Having a blog is a good idea because it allows you to show expertise and provide value. By doing this, you can separate yourself from your competitors.
For instance, people might want to work with a startup that is considered the most knowledgeable in a certain field. Using your blog you can show that your startup deserves this accolade.
5. Easier to Benefit from Social Media
Having a website also makes it easier for you to benefit from social media. You don’t need to have a website to use social media. But if you do have a website, it becomes a lot easier to generate clients and interest in your business.
For instance, suppose someone finds out about your brand, whilst they’re using social media.
If they’re in the market for your service, they may want to learn more about your company. But if you don’t have a website, it will be hard for them to do this. Having a website, therefore, gives them the chance to ‘vet’ your company, thereby increasing the odds they’ll become a client.
6. Easier to Communicate with Potential Customers and Existing Clients
On your website, you can provide a section that allows people to sign up for your newsletter. This section is incredibly helpful. It gives you the chance to communicate with potential customers and existing clients, via email.
You can then use this communication channel to notify people of upcoming offers and discounts. This makes it easier for you to generate sales. Without a website, it’s somewhat difficult to collect email addresses, because you won’t have a place to ‘host’ your newsletter opt-in box.
7. Attract Employees
Another benefit of having a website is that it makes it easier for you to attract potential employees.
On your website, you can have a section that mentions job openings. This section can then be used by people who are looking for new jobs in the sector your startup serves. You can also use your website to list the experiences of existing employees. This can help you attract some of the top talent in your space.
8. Easier to Market Yourself
Websites also make it easier for you to benefit from web marketing solutions. That’s because you now have a ‘location’ you can send people, through your online marketing efforts.
For instance, suppose you want to run some paid online ads. During the ad setup process, you will be asked to provide a URL. If you don’t have a website, it’s going to be difficult to provide a relevant URL that will lead to revenue-generating opportunities.
But if you have your own website, you now have a URL you can provide. This means you can send people to your website using paid ads. Once people reach your website, they can learn more about your business and may even get in touch to learn how they can work with you.
9. Your Own Email Address
Having your own website also means you can now have your own email address.
This is a good thing if you want your brand to look professional. Your email address is going to be based on whatever your domain name is.
10. Share Customer Stories
You can also use your website to share the stories of existing customers. You can do this in the form of case studies.
By hosting case studies on your website, you can showcase to potential customers that your company is worth investing in. You can even host videos that describe how your startup has helped customers.
Do You Understand the Benefits of Having a Website?
Before you read this post, you might’ve felt that a website is something your startup could do without. Hopefully, though, you have now changed your mind.
A website can help you highlight your expertise. It can also make it easier for you to market your startup.
Keep in mind you don’t need an extravagant website. As long as you have a website that is simple and easy to use, you should still be able to experience all the benefits we’ve discussed in this post.
Want to learn how you can promote your business using text message advertising? Check out this blog post to learn more.