The Global Vaporizer Market is expected to reach $61.4 billion by 2025. Vaping is now a worldwide craze. Not only are physical stores popping up all over the world, but online vape stores are making a killing in the growing market.
Of course, there’s a lot of competition. There are hundreds, if not thousands, of online boutiques dedicated to selling vape products.
If you run an e-commerce vape website, you need to follow the marketing practices of the top online vape stores if you want to compete. Here’s how the most successful vape stores get more traffic.
Optimize Your Website
Optimizing your website can be a technical challenge. If you aren’t working with a skilled developer, you may want to find one.
The purpose of website optimization is to make your website as visible as possible online. Your first step should be to make your website clean and easy to read.
Most DIY website design tools make this relatively easy. But if you want a fully customized website, a web designer can help you create a site that’s clean, unique, and attractive.
SEO Optimization
Next, you need to get found in search results. This is where things get specific.
Every page on your website should be optimized for search. That means you’ve identified the keyword you want that page to rank for and have used it throughout the page.
Keep a running list of popular keywords. For example, you want to rank for keywords like “vape store” or “buy juice online.” Long-tail keywords will have less competition.
You should also populate these SEO attributes, or “tags,” on every page:
- Title Tag: This is the most important tag. It tells search engines what your page is about.
- Meta Description Tag: This is a unique synopsis of your web page.
- Header Tags: These help search engines understand your page’s content and structure.
- Image Alt Tags: These help people with screen readers understand your images. Search engines also check for these.
- Anchor Link Tags: These help search engines understand where you links lead to.
- Canonical Tags: These help search engines differentiate between duplicate content on your site.
Make sure all your tags are unique. Don’t use the same tags for multiple pages. You want to make it easy for search engines like Google to understand your site.
93% of online experiences begin with a search engine. So, make sure your vape website is easy to find in a search. Even if your website is a single page, all these steps are worth it.
If you have a blog on your website, like the online vape store Calgary Clouds does, take these steps for every blog post you put up.
Mobile Optimization
52.2% of websites are being accessed by mobile phones in 2018. Most DIY website tools make mobile optimization easy. If you’re building a custom website, you may need a developer’s help.
Your website should be “mobile-responsive.” That means it can fit any sized screen automatically. All your images, text, and buttons should switch a new arrangement, downsize, or reorder themselves depending on the device that’s accessing your site.
Most consumers won’t sit at a desktop computer to order vape supplies. They’ll use their phone.
Maximize Your Social Media Presence
90% of B2C businesses rate social media as their favored marketing tactic. They aren’t shy about it, either. B2C marketers use an average of seven social media platforms to get the word out.
It’s important to get active on the social media platforms your customers are using. Facebook is the most popular social media network. But all the others may be worth your while:
- Snapchat
- YouTube
Claim company pages on all the most relevant social media sites. Optimize those pages with your brand assets, like colors and logos. Stay consistent across every platform.
Then, there’s the issue of posting.
Posting frequently to social media takes time, but it’s worth it. You or someone on your team should block out time every day to post to social media.
You can post anything you think your customers will enjoy. Post about new products or deals. Share the latest news in the vape world.
You can even post videos. If you have the capabilities, start a YouTube marketing strategy. Create your own YouTube channel and post videos about your products.
You can even post videos just for fun.
Take time to respond to people who comment on your social media posts. Try to build a community around your online store to encourage word-of-mouth marketing. Make it easy for your social media followers to find and visit your online vape store.
Finally, reach out to influencers and vape tricksters to promote your brand. Some may want cash in exchange, but many will be satisfied with some free product.
Create Tons of Content
Vaping is still a relatively new phenomenon. So, people have a lot of questions about vaping and vape products. Most importantly, they’re asking those questions in search engines.
This is your opportunity to get more traffic on your website and become one of the top online vape stores. And if you’re looking for cheap advertising ideas for your website, content gives you a lot of bang for your buck.
Content marketing generates three times the leads per dollar spent on paid search.
You don’t need to be Billy Shakespeare to write great content.
Keep it simple. Write blog posts that answer people’s frequently asked questions. Do some research into what people are searching for online and write posts about them.
One of the best places to come up with ideas is Reddit. There are Reddit communities devoted to vapers. Check out the chatter on there to get your next hot blog topic.
Do What the Top Online Vape Stores Do
If you want to become one of the top online vape stores, follow these steps to make your website stand out.
Strategies like content marketing and social media marketing take time. But in the long run, they can pay off huge dividends. Once you have a steady flow of traffic heading to your website, you’ll be able to capitalize on it and drive more sales.
Looking for more strategies for promoting your website? Check out these website promotion tips on iStats.com.