Fanning the Flames: The Science Behind Facebook Page Likes

facebook page likes

Did you know that over 60 million businesses have a Facebook page? But, out of Facebook’s 2 billion some users, 40 percent of them have never liked a Facebook page?

That means there’s close to a billion Facebook users who have never liked a page before! This can be good news for businesses, as it means there’s a huge untapped market out there to get more Facebook page likes.

However, if you don’t have a lot of likes, it means you are missing out on a serious opportunity for customer engagement. Once a customer “likes” a page, it shows up on their profile. This means that everyone they are friends with on Facebook will see that they support this page/business.

It also means that they are more likely to follow a page. Once someone follows a page, they get constant updates from that business/person.

So, how do you get more Facebook page likes?

Read on to learn how it’s done!

Develop a Failproof Facebook Marketing Strategy

When it comes to getting more Facebook page likes, you need to first get back to the basics.

This means developing or redefining your Facebook marketing strategy. A sound marketing strategy is the foundation of business success on Facebook; therefore, this should always be the first thing you work on.

Here’s what you need to do to develop an awesome Facebook strategy:

Define Your Target Audience

When working towards more Facebook page likes, there’s one very important thing to always keep in mind: the number of likes is never as important as the quality of likes.

In other words, 20 likes from 20 random passersby are not nearly as important as 1 like from someone who will consistently engage and interact with your page.

Therefore, you need to first create an audience persona to figure out who you want to target in order to get more, quality likes.

Research Competition

Researching competition is another very important step in getting more Facebook page likes.

Make note of what your competition is doing right, as well as what they’re getting wrong.

Set a Realistic Goal

Simply saying that you “want to get more likes” is not a very good goal. It’s not specific, and therefore it doesn’t give you anything to work towards.

Instead, pick a certain number of likes you would like to get by a certain date.

Create an Awesome Facebook Page

Seems pretty obvious, right?

You’d think so, but so many businesses neglect to create an awesome Facebook page!

There are many working parts to an awesome Facebook page, so let’s take a look at what you need.

About Section

The about section is one that many businesses neglect, as they think their customers won’t really care what year their business started.

And, while customers may not care about every personal detail about your business, they certainly do want to get a sense of who you are.

An about section is the place where you can establish credibility with your customers, as well as provide them with key information about your business. This includes things like your address, phone number, store locations, etc.


Your profile photo and your cover photo are your first chance to make a visual impression on your customers, so it’s important to choose ones that are eye-catching and powerful.

When in doubt, choose your logo as your profile photo, and then try to incorporate a cover photo that has an appealing scenery (that’s also applicable to your business).

For example, if you run a tea company, you could post a cover photo of tea fields.


Perhaps the most important element of an awesome Facebook page is the right post.

There’s a lot that goes into creating an awesome Facebook post, but once you have the formula down, you’ll be getting a lot more engagement (and page likes) because of your posts.

Your Facebook post should:

  • Contain photos: Posts with photos get more interaction, even more so than video or text links
  • Pose a question: Posts with questions get 100 percent more comments
  • Be concise: Shorter Facebook posts get more interaction
  • Be displayed at the right time: Engagement is highest on Thursdays and Fridays

Give Users a Good Reason to Like Your Page

When a Facebook user likes your page, they are doing you a huge solid. But, what are you really doing for them?

Many Facebook users want something in return for their efforts. Here are two ways you can do to entice more users to like your page:

1. Run a Contest

Run a contest that requires users to like your page in order to win.

Plus, there are many simple contests you can set up. For example, if you run a travel company, you could run a contest in which you encourage users to post their favorite travel photo on their Facebook page, and then write a caption tagging your page and liking it. At the end of the week, you will choose the user with the best photo and award them with some sort of prize.

2. Offer Coupons or Discounts

This one’s pretty simple: tell your users if they like your page, you will send them a link to a coupon or discount.

Run Advertisements

Another great way to get more Facebook page likes is to run ads. This is especially great for businesses who are completely new and looking to get the word out.

If Facebook users like the content of your ad, they will be more likely to engage with your posts and potentially like and follow your page.

Invite People to Like Your Page

This is the most straightforward way to get people to like your page: simply ask them!

Once you start creating Facebook ads, Facebook will start sending you messages which ask you if you’d like to send invites to certain people for them to like your page.

These people will receive the invites in their messages, and then decide whether or not to like your page. However, be careful to not send out too many invites at once, as Facebook may read this as spam and then temporarily block you from sending more.

Instead of asking for likes, you can also buy Facebook likes. You can read about how to do that at

Are You Ready to Get More Facebook Page Likes?

With these tips in mind, you will see your Facebook page likes soar in no time.

Be sure to test out all of these tips, and not just one or two, as this will ensure the most success.

If you have any questions on these tips, be sure to drop us a comment below! Or, check out our promotion section to learn more ways to promote your Facebook page as well as other aspects of your business.