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content marketing

key metrics

8 Key Metrics to Help You Determine if Your Content Marketing is Working

2018-08-03
By: Andrew Mason
On: August 3, 2018
In: Measuring

If you’re using a content marketing strategy, it’s important to track it’s performance. Here are 8 key metrics you’ll want to follow so you can determine whether your strategy is on track or needs some adjustments.

why is content marketing important

Why is Content Marketing Important?

2018-06-08
By: Andrew Mason
On: June 8, 2018
In: Promoting

Why is content marketing important? It can help you boost your sales for one thing. Keep reading to learn what else it can do for your business.

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