influencer marketing

If you have a business that targets millennial consumers, you could be missing out on what 70% of them consider influential in their purchase decisions. It’s recommendations from their peers, or “influencer marketing.” While only 3% of consumers are swayed by a celebrity endorsement, a whopping 30% are more likely to buy a product when influenced by a “non-celebrity blogger.” This is a gigantic marketing strategy that has skyrocketed in recent years – and now it’s your business’ turn. A fantastic way to attract potential customers, here is the ultimate guide to getting started with influencer marketing. How Does Influencer Marketing Work? The difference betweenRead More →