Let’s face it, the key component of a successful website is a high volume of visitors. Without traffic, all of your other efforts mean nothing.
A good SEO strategy is essential when trying to compete with other sites. This means organic SEO, social media and content marketing.
What if you don’t want to wait for all these components to start producing results? Time is of the essence, especially if you’re a startup business.
You may have thought about PPC integration for your website. Are you on the fence about investing in pay-per-click?
Maybe learning about the invaluable benefits of PPC will give you a better understanding of how it works.
Let’s see what it can do for you.
1. Control is In Your Hands
During a PPC campaign, you have total control over the keywords you’re advertising for. You also have control over the people you’re reaching. This gives you the option of being as targeted as you want or casting a large net.
If you’re relying only on organic SEO tactics, you’re at the mercy of search engines. You can’t predict your traffic results with a degree of certainty.
You also have the freedom to scale back your campaign if you need a break. On the other hand, you can boost your campaign when you see results and want to capitalize on them.
2. Refine Your Organic Strategy
One of the great benefits of PPC is that it provides a good testing ground for your organic strategy. By looking at the conversion rates of keyword phrases used in your pay-per-click campaign, you’ll get a good idea of what’s working and what’s not.
The great thing about this is that the feedback is immediate. You can then apply the successful keywords to your organic SEO to let them age and start bringing in results.
You can also refine existing keyword strategies based on the findings of your PPC campaign.
3. Focused Targeting
One of the most sought-after benefits of PPC is the ability to target the right audience. When you engage in PPC integration, you make the call regarding when and where your ads appear, the keywords, and where your audience gets directed.
Not only will you be focusing in on your target audience, you’ll be getting great feedback regarding audience behavior. This means learning if your audience is responding well to your PPC campaign or if you can reach them through other channels.
You can then tailor your campaign to certain demographics through different outlets.
4. It’s Easily Trackable
PPC is easy to track and gives feedback on many details including clicks and conversion rates. This takes the mystery out of the equation.
You’ll be able to see statistics on how the campaign is performing each step of the way. This includes what type of traffic you’re getting and how your site is performing.
When you rely only on organic strategies, you’re in the dark as to what’s working and what’s not. The numbers you get with a PPC strategy provide insight into your spending and how it’s working.
5. Quick Results
Immediate results are one of the other more attractive benefits of PPC. If your website is relatively new, you may feel you need to catch up to the competitors who have been around awhile.
PPC lets you do this.
This is where pay-per-click has a huge advantage over organic SEO. While an organic strategy is essential to any successful website, it takes time to bring in results. Your keywords need to age once they’ve been placed and it’s never certain how long that takes.
If you need to get on the map quickly and convert visitors to your site, PPC integration is the answer.
6. Create Brand Recognition
If you’re a startup business or your online presence is new, PPC helps achieve strong brand recognition. By targeting keywords related to your industry, you’ll reach people interested in your products and services.
Even if you’re not making a sale, the recognition you receive through pay-per-click establishes you as an authority in your industry. This instant brand recognition goes a long way when trying to gain traction within your niche.
7. You’re Not Affected by Algorithm Changes
One of the downsides of relying on organic SEO is that your site is affected by Googles changing algorithms. This necessitates constant change within your organic strategy.
However, when you create a PPC campaign, it exists outside the boundaries of these changing algorithms. This allows for profitable marketing without having to worry about how your site is ranking.
You reach your target audience regardless of how your site is getting indexed.
8. Effective Local Search
PPC works as a great tool for increasing local search. Think about how many times you search for local products and services on your smartphone. The results that come up on top have a huge advantage over sites that are buried.
When someone searches for local services, they will see your ad and be compelled to reach out to you. This increases the chances they will end up using your service.
9. Budget Control
With pay-per-click, you spend as little or as much as you want. There are no restrictions. This is one of the great benefits of PPC if you’re a small business.
Not only can you allocate as little or as much as you want to your campaign, you can also adjust your budget if needed. Because everything is measurable, you know where exactly to put future money and where to scale back.
10. Get a Good ROI
With a good PPC campaign in place, you’ll be able to pay the advertising costs with profits made from higher conversion rates. This means that your campaign pays for itself.
If you’re in a competitive industry, this is an invaluable resource. If you know your product is sought-out by a large part of the population, it’s likely your returns will be high after PPC integration is in place.
Reap the Benefits of PPC
As you can see, a PPC campaign has the potential of kick-starting a young website or giving a little extra nudge to a site that’s been around awhile.
If you feel your organic SEO isn’t doing enough, think about the benefits discussed above. It may be time to think about adding pay-per-click to your marketing initiative.
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