Are you looking for a way to get the word out about your brand new website?
Building a website is a big deal. But promoting a new website takes an equal amount of effort and strategy.
It’s important to market your new website just as you would a new product, so that you can get the traffic and the conversions you want.
Luckily, there are many things you can do to promote your site effectively and easily. Read on to learn about our top tips for website marketing.
1. Take Advantage of Social Media
Social media is your go-to for promoting a new website. Before you even launch your website, you should make sure you have active profiles on LinkedIn, Facebook, Twitter, Instagram, and more.
These social media channels give you a great chance to advertise the launch of your new website. Create a “Just Launched” campaign and make sure you post clear images that can compel a click from your customers.
Your social media accounts will also be essential for your SEO campaign, discussed below.
2. Start Up an SEO Campaign
Search Engine Optimization (SEO) should be an important component of your digital marketing strategy. It’s also key for promoting a new website.
An SEO campaign involves optimizing your web content for specific searches. A search engine optimized web page will encourage your brand visibility by sending you closer to the top of Google search listings.
Make sure your web content is already optimized for global and local searches before you launch. But staying on top of a solid SEO campaign is essential in marketing your new website.
It’s important to constantly derive new keywords and phrases so that you can keep a high ranking on Google.
3. Gather Citations in Online Directories
Implementing an SEO campaign also means optimizing digital content for local searches. This means writing content that local audiences will find if they are searching for businesses and services near them.
Make the most of your local SEO by getting as many online citations as possible. This means registering your business for Google My Business and getting citations on Yelp, TripAdvisor, Angie’s List, and beyond.
Getting online citations will continue to grow your visibility. It will mean a more powerful SEO campaign and more traffic to your new website.
4. Take Care of Link Building
Link building is an important part of promoting a new website. It’s important to get as many external links as possible. External links are links to your website that are on other sites.
Sometimes you can pay for link building services. You may also be able to get external links through key partnerships and guest blogging. Whatever you do, link building can get more eyes on your brand new site.
5. Consider a Paid Ad Campaign
If you really want to jumpstart your website promotion, you may want to think about paid ads. Running a paid ad campaign through Facebook, for example, can get you more clicks and traffic to your site.
Pay per click campaigns are also known to be relatively successful, and can directly get your website name out there.
6. Start Up A Blog
The best way to promote a new website is to constantly develop useful and relevant content. One way that you can do this is by starting up a blog.
Blogging is incredibly useful to businesses everywhere, for many reasons. Blogs can help you engage with local customers by writing about valuable, relatable things.
They can also help leverage your SEO campaign by giving you more content to optimize.
Releasing blog posts also gives you a chance to talk up your website on social media. Every time you release a post, share it on Facebook or Instagram to garner interest and traffic.
7. Make Use of Google Analytics
Every successful marketing strategy involves data. You’ve got to stay on top of analytics so that you can see what’s working with your website promotion and what needs to change.
Google Analytics is an important (and free!) tool for you to use when promoting a new website. You’ll be able to see how your SEO is doing, what traffic you’re getting, and what promotions are paying off.
8. Encourage Online Reviews
Online reviews are essential to promoting a new website and getting new customers. They are also an important component of local optimization of your web content.
Leverage online reviews once you have citations on online directories, including Yelp and YellowPages. If you already have existing customers, ask them to write an online review for you.
More than ninety percent of consumers rely on online reviews in order to make a purchase decision. The more reviews you have, the more visibility your website will have.
9. Start an Email Marketing Campaign
There’s nothing wrong with press releases these days, even in a digital age. You can start up an email marketing campaign to let friends, colleagues, and family members know about your new website.
But instead of just including a “Check Out Our New Website” below your email signature, why not turn it into a marketing campaign? Start a newsletter to send to subscribers that actively promotes your new website.
Make sure that you keep newsletters to the point and use a reliable service.
Bonus Tip
At the end of the day, the best way to promote a new website is to make sure you’ve got the tools you need for success. Make sure you’ve got a solid hosting platform like Quality Hosting Online that can guarantee high speeds and secure domains.
Professionals can also make sure that the word gets out for your website. Hiring expert digital marketers can ensure that your website gets the visibility it needs right out the gates.
Final Thoughts on Promoting a New Website
Launching a new website is exciting and important to your business’s success. Make sure you get the word out by launching an SEO campaign and advertising your new site across social media channels.
Stay on top of your web game by paying attention to Google Analytics data and creating a blog. Make use of local citations and don’t shy away from an email marketing campaign.
At the end of the day, your website promotion should be your digital marketing strategy. Successful promotion comes from a solid strategy!
Found this post useful? Check out our other posts on website marketing so that you can develop a powerful strategy today.