There’s currently over 1 billion websites and over 3 billion Internet users. What does this mean for your new or existing site?
In a nutshell, it means that consistent traffic and standing out above the competition is more important than ever before.
If you want your content to move from the 800th page of Google to one of the top search pages, you need to learn how to promote your website.
Fortunately, we’ve listed the top ways for you to achieve this growth. Let’s get into it!
1. Blog Consistently & Amazingly
No matter how many fancy tricks you read about how to promote your website, this first one is the tried-and-true, and for a good reason.
Your blog matters. More than anything else. Your blog cannot be neglected, even if you provide the greatest services or products in the entire world.
Consistently fabulous blog content will drive traffic more effectively than anything else. If you’re going to have a website, you need to have a blog that delivers. Every single time.
The best advice is to write as often as you can. If that’s not reasonable, stick to a structured schedule and FOLLOW IT. If you tend to fall prey to writer’s block (and everyone does), keep a working list of blog topics and themes to reference.
2. Utilize On-Page SEO
When it comes to the optimal way to promote your website, the key lies in the magic hands of SEO.
SEO takes your website from a tiny corner of the Internet universe to a viral, trending page.
Overwhelmed by all the ins and outs of SEO? That’s okay. Start with mastering the basics (keywords and internal and external linking) and build up your knowledge every day.
Remember, SEO constantly evolves, which means that it’s important to stay up-to-date with trends and changes.
To be blunt, SEO is non-negotiable. Every successful website uses its principles to stay ahead. Not sure if you can manage the job? It’s perfectly okay to outsource. It’s not okay to overlook SEO altogether.
3. Integrate Long-Tail Keywords
As mentioned earlier, keywords are one of the most critical basic lessons in mastering SEO. With that said, they also require somewhat of a learning curve.
Here’s the thing. People are more likely to use short-tail keywords when searching for specific topics (example: red lipstick).
Unfortunately, it’s much harder for you to rank for these popular, short-tail keywords. That’s because they have been so overused on so many websites.
Instead, targeting long-tail keywords provides you with a better chance of ranking higher for specific searches to specific products and services (example: best lipstick for dry lips).
4. Guest Blog
One of the best ways to simultaneously promote your website and network with other industry leaders is by guest blogging.
This can help you increase your web traffic, as it expands your potential audiences. It also allows you to integrate more variety into your content.
In principle, guest blogging is relatively simple. You post relative content on other blogs and websites in exchange for a link back to your website.
In practice, make sure that you are posting content on reputable websites. After all, if you’re sharing content on shoddy sites, this may backfire by reflecting poorly on you and your business.
5. Consider Paid Social Media Promotions
With over 2 billion people active on Facebook, social media has never been hotter. As far as we can tell, the trend isn’t going anywhere anytime soon.
Each social media platform offers unique incentives and advantages for using their content.
For example, Facebook and Twitter provide overarching advertisements that can appeal to nearly any audience.
Instagram often appeals to Millennials, while LinkedIn is excellent for targeting business and corporate professional. Pinterest will work well for anything related to DIY or home goods.
As with any advertising method, you’ll need to experiment with what will work for you to help promote your website. And, be patient with the process. Paid promotions don’t automatically translate to instant traffic increases overnight.
6. Update the Old
Do you have a lot of outdated content that needs, well, a bit of refreshing? Wrote some old posts that now make you cringe with horror? You’re not alone- we’ve all been there.
While it’s always a good idea to pump out more content, sometimes it’s even more beneficial to update what already exists.
Here’s a tactic to try: locate the older pages and posts on your website that generate traffic. Make some basic (or major) improvements.
You’ll be able to put your newfound SEO tricks to use and keep your readers engaged. Best of all? Google will often reward you by ranking it higher.
7. Build Your Community
People want to feel connected to something greater than just a website. This is one of the reasons social media remains so popular. They offer direct channels of communication, thought, and engagement.
Focus on building a robust social community around your brand. This entails knowing your current and target audience. It also requires interacting with them on a routine basis.
Be active on social media. Answer people’s questions and comments. Predict the issues your audience may have and be realistic in coming up with practical solutions.
Develop a voice and an identity — and your community and traffic will soon follow.
Final Thoughts to Promote Your Website
The process of enhancing your website traffic may seem stressful, but it’s absolutely doable. When you choose to promote your website, you choose to honor your product or services’ value in society.
You also choose to stand out above the competition, and that’s always a good thing!
Want to learn more about how to promote your website? Check out our blog for the latest strategies and tips.