It’s no secret that Google is the world’s biggest search engine today. With that popularity, it only makes sense that Google offers a way to monetize your content using its Adsense program.
But do you know how to make money with Google Adsense?
Are you in the Adsense program and do you know what you should do to increase profits? Are you hitting the $100 threshold each month or are your earnings far below that mark?
If you don’t know where to start or what is wrong with your current Adsense strategy, take a moment to consider the important tips you can monetize your site the right way.
Prepare Your Site Before Registering
Make it a point to know Google’s policies regarding Adsense. In 2017, Google did implement a new change and launched a Policy Center for people to read and educate themselves regarding the rules. Make it a habit to read up on this.
You need to prepare your website before you even register for Adsense. Make sure you remove all the content that Adsense does not support. If you’re running a gambling site, make sure it passes the additional regulations too.
If you don’t prepare your site, Google may deny your application for Adsense. Even if Google does approve your account, you may not earn much if you’re not adhering to their policies.
The worst-case scenario is Google kicking your site out from the Adsense program. In 2017, it booted out 200 publishers and killed over 1.7 billion ads for violating the Adsense policies.
Proper keyword research is important because Google will choose ads to display based on your site’s content. If you want to know how to make money with Google Adsense, you have to master keyword placement.
This is why it is a good practice to place your keyword in the first paragraph of your page’s content. Google’s crawlers will find it first and place ads related to those keywords.
Don’t overdo it though. Don’t try to stuff all your keywords in the beginning. Keep it natural and spread them out through your page but do make it a point to place the most relevant one early and atop the page fold.
Favor the Highest CTR Banner
If your pages have multiple advertisements, take some time to study the metrics. Check which ad spaces get the most revenue. Which ones do people tend to click through first?
Once you’ve got those numbers down, adjust the system so that the page will load the banner with the highest click-through-rate aka CTR first. Prioritize the ads that get the most attention.
This ensures that even if the other ads don’t load, the one that does bring in money is available to your visitors.
Focus on a Niche
Know your content and focus on a particular niche. Learning how to make money with Google Adsense is all about finding the market you can profit the most in.
Staying too broad is a quick way to lose money. If your site offers plumbing services in Colorado, for example, then centralize your content in that niche area.
Local SEO and localized ads will draw more attention. It increases your metrics from a local standpoint too. People doing local searches will find more to click on when they visit your page, ensuring you hit a higher profit.
The design of your site should reflect this focus too. If your business centers in Fort Collins, then a Fort Collins web design with features specific to people in the area will be an advantage over a more general look.
Your blogging content should reflect this the most. Post about niche topics like improving a specific type of product or hiring experts in a specific city. These topics rate the highest and will draw the most clicks-per-ad.
Good, Regular Content
Always keep in mind that Google favors websites with good, regular content.
If you pump out content on a regular basis, say one blog content every other day, you’re building more links to the site and drawing more traffic. This notifies Google’s analytics and boosts your site’s performance.
This also comes into play when using Adsense to monetize your site. With regular content, you get more spaces to place ads. You’re creating additional marketing space to monetize.
Raising your site’s traffic numbers and your ranking on Google searches also means more people will click on the ads.
Clean, Appealing Design
Want to know how to make money with Google Adsense? You have to make sure your site’s design doesn’t look like trash.
A good web design will impress visitors. People base their first impressions on what they see and a clean, appealing site design will keep their attention in. This also means you have to avoid cluttering your pages with too many ads.
The industry standard is to use up to three ads on a page. Go beyond that and you risk cluttering the space up. People will notice this and the unappealing aesthetics may drive them away.
Once traffic shifts and your bounce rate increases, your ads will only cost you instead of earn you profits. You’ll lose out on potential leads so make sure to keep your site looking professional and clean.
Rely On Original Content
Copyscape and other plagiarism checkers should be your best friends. Make it a point to always run your content on a checker to avoid any plagiarism issues. Even if you know by heart your content is original, there is a chance a few phrases are too common and may get marked as plagiarized content.
By focusing on new, unique content you’re building a better platform for your ads. Google rewards original stuff more than copied content. Original content makes your site niche and unique.
This allows Adsense to prioritize specific ads on your site, ads that your niche target audience may find interesting. You’ll have ads that your competition may not have and this gives you a bigger advantage in the market.
Learn How to Make Money with Google Adsense and More Right Now
Mastering how to make money with Google Adsense may sound easy but there are many tricks to the trade. These tips will give you a head start and ensure you get a strong foot forward.
Still not confident with how it works? Looking for more ways to monetize your site and market what you do?
Contact us at any time and we’ll be glad to help you out.