Did you know that the addiction treatment industry is worth around $35 billion per year?
That’s right – and if you want your rehab to be in with a chance of success, you need to invest time and money into your marketing strategy.
When it comes to promoting your rehab, building trust is of utmost importance.
You can show that your operation is professional and reliable by creating a high-quality website and publishing useful content. Next, you’ll need to invest in SEO and paid advertising to drive leads to your site.
Not sure where to start?
Keep reading for a simple guide to rehab marketing.
Build Trust with a Quality Website
Does your website look like it was built in the 90s? Is it almost impossible to navigate?
That’s a huge issue.
Your website is the place where most people will get their first impression of your rehab, and it isn’t hard for them to click away if they don’t like what they see.
Your site should look clean and professional, with an intuitive design that makes it easy to navigate. Hiring an expert to create your site is well worth the investment in the long run.
Ask Employees to Create Content
How can you show that your rehab staff is the real deal?
Regular employee content is a great strategy that builds trust, demonstrates your expertise, and drives new visitors to your site.
You could ask a doctor to create weekly blog posts discussing different aspects of addiction, create a video series answering common questions about rehab, or create information pages for different drugs.
Think about your target patient and the kind of information they’re likely to search for. Boost your SEO by choosing the right keywords using a keyword research tool.
For example, your keyword for an article on opiate addiction might be, ‘how to quit heroin’.
Good content is worth a lot – especially when it comes from real employees.
Invest in Local Paid Ads
Whether you’re advertising rehab centers in Illinois or detox units in Texas, it’s important to target customers in the right location.
Investing in paid ads on search engines or social media helps you to target the right customers at the right time.
On social media, you’ll be able to use advanced metrics including age, gender, location, financial situation, and more. On search engines, you’ll be able to choose the search terms you want to target.
Paid ads are particularly helpful if you’ve only just started to focus on marketing – you’ll see results much more quickly than you would using organic methods.
How to Win at Rehab Marketing
Rehab marketing is all about creating a brand that people can trust, and then working to reach as many people as possible.
Start by bringing your website up to speed, creating expert addiction content to share, and then investing in paid advertising to drive leads.
Before long, you’ll see an increase in organic traffic and won’t need to spend as much on advertising – giving you more budget to put into improving your website.
Want more expert marketing tips? Visit our blog today.