Welcome to the modern age of technology and the Internet. You know as a responsible business owner that it would be stupid not to take advantage of everything the digital marketplace has to offer.
How does a business break into that marketplace, though? There is a lot to consider when it comes to having a strong digital marketing plan, and it all starts with your website. Your business’s website is the foundation for any other marketing strategies you might undertake.
So, how should that website benefit you? Well, you definitely want to think about Search Engine Optimization (SEO). There are a lot of moving components within SEO, but one of the most important is called link building.
Check out these nine reasons you should absolutely focus on your business’s link building campaign. You might be impressed with the ways your website can really promote your products and/or services.
SEO Through Link Building Is Crucial for Any Website You Want To Market
There is a simple explanation for the importance of SEO for your business. It is the way in which potential and current customers will find you on the Internet. Basically, search engines use ranking factors to determine which website should be listed first in the search results.
These results depend upon a lot of factors, from keywords to the number of visitors to the site. One of the most important factors regarding SEO is that of link building.
Though it is not the only thing you would need for a successful digital marketing campaign, it is crucial nonetheless.
Your Link Building Campaign Is One Part of Any Successful Marketing Campaign
This link building is crucial because it tends to tie the rest of your digital marketing strategies together. It is the way in which the technical world of the Internet sees your site and values it.
Your rankings on the search engine depend on various technical factors, such as the search engine algorithm, the SEO quality of your website as a whole, and even competitors’ rankings. Focusing on link building, though, allows all of those other important logistics to fall into place. Without it, your marketing campaign will fall apart entirely.
Link Building is Tied to High-Quality Content Marketing
Why is link building such a staple for your marketing at all? The answer lies in how it is actually presented to the readers and the search engine algorithms.
A successful link building campaign is more than just placing strategic links throughout all of your blog posts. The goal of link building is intertwined with keeping your readers engaged on the site in the first place.
Believe it or not, search engines consider how long a reader stays on each page. Clearly, link building is only effective if it is tied with top-quality, engaging content marketing.
It’s Not Just the Number of Links – It’s About the Quality of Links
Focusing on your link building campaign might seem daunting at first. There are a lot of ins and outs to consider to make it successful.
Don’t forget to remember the top priority of marketing at all, though. The goal here is to keep readers and consumers engaged with your business and brand. You want them to believe in you, just like you believe in yourself.
Don’t get caught up in placing the perfect number of links in the perfect spaces of website content. Instead, do your best to make sure every link you place truly adds value to your website as a whole.
Link Building Is About Making the Background Work for You
Ever wonder exactly how search engines even build up those ranking factors? Well, link building is an essential part of the background noise those search engines listen to.
Search engines start by “crawling” through your website’s code until they hit upon an opening link “” tag. Once here, they analyze the title of the link as well as the popularity of the link’s destination. Based on these qualities, the search engine will configure the qualities of all links on your page until it determines how relevant your page is itself.
Without an intentional link building campaign, you might be missing out on everything your SEO strategy could be doing for you if only the search engines consider you relevant.
Tie Link Building with Your Social Media Accounts
When it comes to interacting with your existing customer base, link building is one of the best things you can do to enhance that. Sharing content on social media is crucial for any marketing campaign in the modern Digital Age.
Link To Others Who Will Link To You
Speaking of connecting with others, have you considered how important link building is for networking? You know you need trustworthy business partners in order to excel. Let link building be an avenue to foster those relationships.
Start researching the benefits of guest posting and all that entails. If you can establish the initial connection with a potential link building partner, you’re in luck. You can link to their websites, and they can in turn link to yours.
Soon, both of your link building campaigns will clearly benefit from the quality of your connection.
Buying Links Is Cheap, and Search Engines Don’t Consider This Shortcut Worthy
As with most endeavors, there is always an easy way out that might seem advantageous. For link building, this is accomplished by purchasing links to bolster your own.
The sad news is that quality search engines recognize this technique and take efforts to discourage it. Instead of trying to taking this easy route, save your business time and investment by doing the work to truly build a proper link building campaign. You won’t regret it.
Link Building Is One Way To Ensure the Monetization of Your Site
At the end of the day, your bottom line is about money. A link building campaign, though a crucial factor, is only one part of a wide marketing strategy. That marketing strategy is supposed to ultimately lead to profits.
We know how important it is to take your marketing strategy and your link building seriously. We are here to help you bring it all to the fruition of profit. Check out our other guidance on monetization of your website.