Ready to wow and amaze your customers with an awesome website design? Aren’t we all? Nailing perfect business website designs is harder than you’d think, though.
At first, you may feel tempted to download a generic design. Or, you might want to take a peek at what your competitors are doing. The last thing you want to do, though, is to copy your competitor’s website.
If you do, you could get accused of plagiarism and get hit with a negative website rating.
Instead, you need to consider each aspect of your website with care. One minor mistake can be costly for both your site and your business. Read on to learn what to avoid.
1. Forgetting to Make Your Site Mobile-Friendly
The worst thing you could do in 2020 is to forget to optimize your website for mobile users. If you do, then you can kiss a major amount of traffic goodbye. Mobile users will navigate away immediately, which will increase your site’s bounce rate.
On top of all that, search engines often rank mobile sites above desktop-only ones. All these factors will cause your site’s ranking to spiral downward.
Don’t make this mistake. Create a mobile version of your site to give the people what they want.
2. Writing a Novel Instead of a Website
The point of having a website is to get your ideas across. Despite that, the worst thing you could do is type a novel instead of building a site.
Big blocks of text are not only unattractive, but they’re also a website killer. Avoid this mistake by incorporating images, headers, and small paragraphs at a time.
3. Annoying Ads
We all know how tempting it is to rake in the revenue from ads on your site. It’s a viable strategy, but you must consider your customer’s point of view, too.
Don’t overwhelm your site with annoying ads. Never use deception to ensure an ad gets clicked. Otherwise, users will mistrust your site. At worst, they might assume your site is spreading malware and viruses.
4. Forgetting About SEO
Have you optimized your site for search engines? If not, then it’ll be difficult to get organic traffic. Correct this mistake by researching the best SEO practices and incorporating them.
5. Failing to Convert Viewers Into Clients
What good is a website if you’re not converting leads or making money? If you’re failing to convert visitors into leads, then you’re wasting your time and effort.
To start getting leads, you need to incorporate a strong call-to-action on your pages. Make sure you have a contact page with all your information visible. Converting leads is one of the many chatbot uses, so consider getting a chatbot installed on your site, too.
Bad Business Website Designs You Don’t Want to Copy
Any of these business website designs are sure to drive away traffic. We know it’s getting close to Halloween, but you don’t want to scare your potential customers away! Now that you know what not to do, it’s time to get to work on building the best website you can.
Are you still not confident on how to build up your website and brand? We’ve got you covered! Browse through our building section to find all the free resources you’ll need.