The health supplement industry has grown tremendously over the past few years, with many people looking to control their own health and wellness.
Just this past year, the supplement industry was estimated to be worth over $123 billion, and it only seems to be accelerating in growth.
The only problem is, with so many individuals seeking natural health solutions, it brings a lot of competition to the table, meaning you will have to stand out to sell your products.
Keep reading this guide to learn more about marketing health supplements and gain valuable tips to boost your digital marketing strategy.
1. Provide Educational Content
Above all else, consumers will come across your website looking for some form of value. Individuals will look for value in:
- Better prices
- More knowledge
- Or superior products
Understanding this is crucial for attracting new followers, and keeping repeat users coming back. With so much competition, you must stand out in one way or another. One method of doing this is by providing educational content to your consumers.
Producing regular blog posts about the types of supplements you sell and the benefits they can bring users can be an excellent way of generating new visitors. Using proper search engine optimization tactics, you can effectively increase your visibility on the internet, allowing new visitors to find your material.
2. Build Trust
Unfortunately, trust is a difficult thing to earn in the supplement industry. With many products being pulled off the shelves in the past over safety concerns and big pharmaceutical companies attacks on natural supplements, it’s created trust issues with consumers.
Luckily, there are various ways you can earn that trust back and win the consumer over. One way is by using reviews and customer testimonials to relay the message for you. According to a study, 84% of individuals trust online reviews just as much as a personal recommendation.
The more people you can get to say “this works for me,” the more people will be intrigued by your product.
3. Boost Social Media Presence
Social media advertising is easily one of the most effective forms of advertising due to the massive reach it can bring. There are 3.5 billion people who use social media, about 45% of the population.
Posting relevant, engaging content can help users understand your product better while spreading the word about your brand. Also, having a social media presence can boost your credibility.
4. Focus on Your Target Market
Targeting specific individuals or a group of individuals is typically more effective than trying to market to everyone.
The reason targeting individuals is more effective is due to the fact that every individual has certain needs that should be addressed. Focusing on a target market will give you more quality Medicare leads that are more likely to buy from you.
5. Create Viral Content
Viral content is the quickest way of spreading information and getting your name out there. However, it’s much easier said than done.
Videos are a great way of relaying knowledge, as 90% of users reported saying that product videos helped them in the buying process. Infographics can also be easily recognized and understood by most audiences.
Need More Information on Marketing Health Supplements?
Marketing health supplements can be challenging for some, with strict guidelines being enforced on the claims you make. However, following these few tips will get you started on the right path towards growth and sustainability, the right way.
If you are looking for more digital marketing strategies, check out the rest of our blog!