Digital marketing relies heavily on social media usage to succeed. When social media packages fail to produce results, marketers are left wondering where they went wrong. After all, it’s only social media. Everyone uses Facebook and Twitter. How hard can it be to get likes and comments on platforms that everyone is on? It’s actually very hard. Learn more below. The Difficulty Of Social Media It seems like everyone and their mother has a social media account these days. Adults who do have an account are 95% likely to follow a brand they like. That number alone is enough reason to set up a business
Ecommerce websites currently make up 10-12% of the internet. If you’re hoping to stand out from your competitors, you need an ecommerce website that will keep visitors clicking (and buying). But with so many ecommerce development companies to choose from, how do you avoid ending up with a lemon? Choosing the wrong company can impact your bottom line. Not to mention, a website that’s delayed, poorly implemented, or not user-friendly can impact your reputation and ability to scale. Luckily, we’ve got some top tips so you’ll know how to choose a reputable, reliable company for your ecommerce website. Read on to learn what they are.
Are you looking to start an email marketing campaign? You’re going to face some stiff competition. There are 74 trillion emails sent every year. Our inboxes are flooded by our personal network, small businesses, large-scale media operations and more. The fight for attention has never been greater. But that doesn’t mean your email marketing campaign can’t be effective. You just need to up your game to stand out from the crowd. Targeted email marketing is a uniquely personal form of advertising with fruitful long-term benefits. Boost your email strategy by using a few tried and true methods for success. Here are six actionable steps you
Let’s face it, the key component of a successful website is a high volume of visitors. Without traffic, all of your other efforts mean nothing. A good SEO strategy is essential when trying to compete with other sites. This means organic SEO, social media and content marketing. What if you don’t want to wait for all these components to start producing results? Time is of the essence, especially if you’re a startup business. You may have thought about PPC integration for your website. Are you on the fence about investing in pay-per-click? Maybe learning about the invaluable benefits of PPC will give you a better
Did you know that search engine ads made up 50% of digital ad revenue in the first half of 2016? Pretty impressive, right? PPC ads are a powerful way to target customers, drive traffic to your website, and increase sales. They’re particularly effective for new businesses looking to boost traffic quickly, without having to spend tons of time and money increasing their organic search engine ranking. But what if you don’t know the first thing about creating PPC ads? Luckily, there are expert PPC services that can help plan, develop and execute your PPC campaigns. While you’ll have to pay a little more, you’ll benefit