influencer marketing

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If you have a business that targets millennial consumers, you could be missing out on what 70% of them consider influential in their purchase decisions. It’s recommendations from their peers, or “influencer marketing.” While only 3% of consumers are swayed by a celebrity endorsement, a whopping 30% are more likely to buy a product when influenced by a “non-celebrity blogger.” This is a gigantic marketing strategy that has skyrocketed in recent years – and now it’s your business’ turn. A fantastic way to attract potential customers, here is the ultimate guide to getting started with influencer marketing. How Does Influencer Marketing Work? The difference betweenRead More →

Instagram marketing

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Wondering how to get started with Instagram marketing? Instagram lets you connect with your customers in a fun, visual way that resonates with them. However, there’s more to it than just posting photos – you need to be strategic in your approach if you want to attract the right kind of customer. We’ve put together this guide to help you nail down your Instagram marketing strategy. Keep reading to learn how you can use Instagram to your advantage and grow your business. 1. Know Your Audience No matter what kind of marketing you’re working on, you always need to know your audience. You could beRead More →