Creating a new website and social media platforms is only half the battle when it comes to promoting your business effectively. If you want your company to be number-one in Google rankings and thus in potential customers’ minds, Google site analytics is an important part of the equation. With Google Analytics, you can get a good idea of who exactly is interacting with you online. And that’s the only way you can make your brand better. Sure, seeing all of the numbers can seem overwhelming at first. But understanding them is essential for learning about traffic to your site, any trouble spots, and how to
Are you ready to take advantage of SEO for your company? Search Engine Optimization (SEO) is a powerful digital marketing tool that can boost your brand visibility by sending you to the top of search listings. It can leverage social media campaigns and even get more local clients through your doors. A lot of business owners are on the fence about whether or not they should outsource SEO services. In this post, we’ll discuss when it’s a good idea to outsource for your SEO campaigns so that you can make an informed decision. What Outsourced SEO Services Offer Outsourcing your SEO services means hiring professionals
Tax season is here. That might be enough to send you running for the hills, but there’s no need to fear. This year you can truly crush it – to learn how to turn bitter lemons into sweet lemonade, read on. Armed with info: tax changes To start, let us get you up to speed with tax changes. The changes to the standard deduction and personal exemption you’ve been hearing about don’t kick in until the 2018 tax year, which you will file in 2019. You still have to report your health coverage, and there haven’t been any big changes to Schedules C, E, or
What do Amazon, eBay, and BestBuy all have in common? They all rank in the list of top 10 successful sites based on visitors. Another important aspect to consider is that they’re all eCommerce sites. This shows that monitoring the website traffic is fundamental in tracking your business’ growth. The information can give you valuable insights into your current strategy. You can learn more about your audiences, such as their activities and interests. It also allows you to implement new strategies as you see fit. There are many reasons why it can increase or decrease. But how will you know which factors drive your website’s
Stop us if this sounds familiar: you have an awesome idea for website branding. You build it, you run it, and…it’s not working. And the longer you think about it, the more you can hear that looming statistic (8 out of 10 businesses fail) and you’re looking a little frantic. Stop giving yourself stress nightmares. Here are 10 reasons your branding isn’t working, and how to fix them. 1. Your Website Doesn’t Reflect Your Brand Seems like a pretty straightforward thing to miss, doesn’t it? Here’s the thing. Your website is the promotional tool that never stops working. It’s open 24 hours a day, seven
Do you cringe when you hear self promotion? It’s understandable if you do. You don’t want to be perceived as a braggart or arrogant when you promote yourself. Recent studies have shown that self promotion can backfire when we think that it’s working. The important thing to remember is despite that, promoting yourself isn’t bad. It’s necessary if you want to be successful and you want people to learn about your business. How else are people going to learn about your business if you don’t promote it? Keep reading to learn how you can promote yourself and your business in a way that doesn’t put
They say – “a picture is worth a thousand words”. But if that’s true, a killer logo must say tens of thousands. Don’t underestimate the value of an amazing logo to attract visitors to your website. The challenge of creating a great logo that works well with business, branding, and website can be overwhelming. Whether you’re just starting out with your start-up business plan, or you’ve been successful in your industry for many years, it’s essential to have a killer logo. After all, in this competitive world, a simple but effective logo can make all the difference and give you the edge over your rivals.
If you Google “how long does it take to build a website,” you’ll get different answers. Some say it would take weeks, others say it could be months. But if you’re using a website builder, you can build one in minutes. Yes, minutes! Of course, even if you’re using the best website builder, you have to know that it’s not perfect. If that weren’t the case, everyone would be using site builders and web developers and designers everywhere would be out of work. That said, there are ways to get around the limitations of site builders. Here are 7 tips that will help you get