There are so many types of content marketing, it’s easy to get confused as to which one you should use in your marketing strategy. There’s a reason why so many businesses have turned to content marketing. It works. According to the Content Marketing Institute, content marketing can cost 62% less than traditional marketing and generate three times as many leads. Content marketing is important to your business and your bottom line. Read on for the different types of content marketing and how to choose the right one. What is Content Marketing? Content marketing is the creation and distribution of content for a specific audience. It’s
In 2017, about 2.5 billion people are using social media. Engaging them is a critical part of your business. But do you understand the importance of social media metrics to your success? Many of your competitors don’t know how to measure progress on social media. They don’t know if it translates into real revenue. They don’t know if it improves their market penetration or loyalty either. Social media metrics must represent real business value. Too often, companies use metrics that represent passivity in their market. They are logging progress that doesn’t exist, which can damage future plans. You must first understand the importance of social
To be certain that your mobile website is fairing well, you need to learn the strategies that will give you mobile hits. This is make or break in today’s world since people use mobile devices more than desktop computers. You’ll have a highly optimized, incredibly effective mobile website when you apply these tips. Measure Mobile Hits With Google Analytics Since Google is the most important site in the world when it comes to marketing and web traffic, it’s only right that you use Google analytics to assess your mobile hits. With Google Analytics, you’re able to assess your traffic, the location it came from, and
Business looks like it’s going great! But are you sure? You might be getting a lot of orders and traffic on your site but what does it really mean? That’s where a business intelligence analyst comes in. They can create reports and help you decipher the good from the bad. If you’re a self-starter and willing to learn, you can put on the business intelligence analyst hat. There are some great tools available to help you make business plans with confidence. Let’s have a closer look. You’re Not Big Enough For Business Intelligence You can stop right there. Too many people think that only a
Is your website mobile-friendly? Maybe you spend a lot of time on your website, but you only see your website on desktop view. Have you taken time to study your website’s accessibility on your mobile phone? If you outsourced a web designer, chances are they made sure your website looked great on mobile-view. But if you created your own website or blog, you may not know if your website is mobile-friendly or not. So what’s the big deal about mobile-friendly websites? Is it really more important than having only a desktop-friendly website? Here are a few reasons why you should get a mobile website now.
With over 27.9 million small businesses, the importance of strong marketing has never been important. After all, if you want to rise above the competition, you need to be able to stand out consistently and successfully. Whether you’ve just started brainstorming a business plan or you’re already up-and-running, it’s important to know your content marketing objectives. Having a cohesive and clear plan is essential for getting the business results you want. Fortunately, you can follow this step-by-step guide to achieve the best outcomes. Let’s get into it! Achieving Your Content Marketing Objectives Define Your Objectives First things first, you need a plan and roadmap. You
What is more important: An analytical report that tells you how many people are clicking through your website, or a report telling you how many people are leaving? Sorry… why do we have to choose only one of those things? That’s like only being allowed to look one way before you cross the road. You really need both POVs to make a responsible decision here. Both click-thru-rate (CTR) and bounce rate data are massively important to anyone, in any business, advertising anywhere on the internet. They are crucial metrics, whether you’re looking at a PPC campaign, a blog, or an e-commerce site. These two metrics
Did you know 64 percent of customers are willing to pay more for a simpler shopping experience? If you’re thinking this only applies to brick and mortar stores, you are in for some losses! Online stores, through their websites, have the ability to simplify the shopping experience for customers. What’s more, the right web design not only earns you more sales, but also client trust. When customers trust your products and business, they are more likely to refer you to their friends. So, how can you design a website that increases client trust? Keep reading to find out! Ensure the Design Carters for Your Audience