influencer marketing

If you have a business that targets millennial consumers, you could be missing out on what 70% of them consider influential in their purchase decisions. It’s recommendations from their peers, or “influencer marketing.” While only 3% of consumers are swayed by a celebrity endorsement, a whopping 30% are more likely to buy a product when influenced by a “non-celebrity blogger.” This is a gigantic marketing strategy that has skyrocketed in recent years – and now it’s your business’ turn. A fantastic way to attract potential customers, here is the ultimate guide to getting started with influencer marketing. How Does Influencer Marketing Work? The difference betweenRead More →

Instagram marketing

Wondering how to get started with Instagram marketing? Instagram lets you connect with your customers in a fun, visual way that resonates with them. However, there’s more to it than just posting photos – you need to be strategic in your approach if you want to attract the right kind of customer. We’ve put together this guide to help you nail down your Instagram marketing strategy. Keep reading to learn how you can use Instagram to your advantage and grow your business. 1. Know Your Audience No matter what kind of marketing you’re working on, you always need to know your audience. You could beRead More →

ECommerce hosting

Do you need ecommerce hosting for your site? The hosting company that you choose can have a huge impact on your business. You’re depending on the hosting service to be fast and reliable. If your site takes more than three seconds to load, you could be losing 40% of your audience. If your site earns over $100,000 a year, that could mean that you’re losing $2.5 million annually. There are other factors that go into site speed other than hosting, but your hosting provider is the key source for a fast website. If you want to choose the best hosting provider for your ecommerce site,Read More →

monetize your site

Making money from your laptop is becoming a popular option for those looking to ditch the office or just have a way to make some side money. And if you have a website or a blog, finding ways to monetize your site can be incredibly appealing. But how do you know where to start? What options do you have when it comes to making money from your website? It actually may be easier than you think. Let’s take a look at 10 easy ideas for you to turn your website into a money making avenue for you. Affiliate Marketing A popular way you can monetizeRead More →

effective landing pages

Since the average small business is now spending $75,000 a year on digital marketing, you need to make sure your efforts are giving you a strong ROI. Landing pages are a great way to drive traffic to your URL while sending your visitors a focused message about your products. Creating effective landing pages will help you to close your leads quickly. A landing page is a way to create something interesting that breaks with the design of your site. A focused landing page gives you the opportunity to take over the screen for the sake of one product. Instead of adhering to the balance expectedRead More →