marketing content writer

Your content writer’s article mistakes could be hurting your conversions. How would you know? Content is king. The mantra remains true, more so now than ever. In fact, content marketing can generate 3x the leads of traditional marketing methods. In truth though, most businesses never that see that kind of return. Why is that? After all, most content writers sit at their computers daily, working diligently to create valuable content. Unfortunately, mistakes are inevitable. What’s worse, they can be tricky to identify. That’s where this article comes in. Read on for 7 common article mistakes that your marketing content writer is likely to make, andRead More →

why is social media important

“Why is social media important?” is a question people ask all the time. They don’t realize the impact social media is having on relationships and businesses. In 2017, there were about 2.46 billion social network users worldwide. That’s about a third of the world’s population. Thus, if you are an online marketer, you have a large base to work with. The most popular social media networks are Facebook, Twitter, LinkedIn, Google+, and Instagram. Others are Pinterest, Tumblr, Snapchat, Reddit, WhatsApp, and Periscope. There are many other platforms drawing in new users every day. Such a massive pull shows there’s more to the question “Why isRead More →

promote your website

There’s currently over 1 billion websites and over 3 billion Internet users. What does this mean for your new or existing site? In a nutshell, it means that consistent traffic and standing out above the competition is more important than ever before. If you want your content to move from the 800th page of Google to one of the top search pages, you need to learn how to promote your website. Fortunately, we’ve listed the top ways for you to achieve this growth. Let’s get into it! 1. Blog Consistently & Amazingly No matter how many fancy tricks you read about how to promote yourRead More →

cross marketing

There’s never been a song written about how great it is to be alone. There’s also no one on this planet who can claim they reached success completely on their own. There was always someone helping them achieve their goals. Every business needs help to succeed: employees to do the work and customers to buy the goods and services. The more people helping, the more likely the business will do well. This is why cross-marketing is such a great idea. For those who need further convincing, here are five reasons why partnering with another brand will help both companies gain new business. 1. It’s anRead More →

outsource seo

The age of digital media is creating positive and negative impacts on small businesses. The greater reach and faster spread of information make it difficult for companies to keep up. As such, it is better to outsource SEO to specialized firms. Investing in SEO is a good way for small businesses to market themselves. There are other reasons to use SEO: It delivers higher positioning in search engines. It brings organic traffic to your website. It is cost-effective. It makes it easier for customers to find you. It boosts local search in mobile devices. It keeps you level with or ahead of your competition. TheseRead More →

marketing automation strategy

Owning a business doesn’t equate to having a lot of free time. A business owner not only has to run the business, they have to ensure there is new business coming in. That means developing a strong marketing strategy. Social media is now an integral part of marketing. Yet, social media can cause a lot of issues if a business owner doesn’t know what they’re doing. But implementing an effective marketing automation strategy can help. Here’s why. It Saves Time Social media can do a lot for a business. Unfortunately, it can also suck a lot of time out of the day. The average personRead More →

types of content marketing

There are so many types of content marketing, it’s easy to get confused as to which one you should use in your marketing strategy. There’s a reason why so many businesses have turned to content marketing. It works. According to the Content Marketing Institute, content marketing can cost 62% less than traditional marketing and generate three times as many leads. Content marketing is important to your business and your bottom line. Read on for the different types of content marketing and how to choose the right one. What is Content Marketing? Content marketing is the creation and distribution of content for a specific audience. It’sRead More →